YouTube Tops 2 Million Creators in Ad-Revenue Sharing Program

YouTube is boasting about its status as the biggest platform supporting the creator economy, announcing that it has surpassed 2 million creators in its YouTube Partner Program, which shares a snub of ad gross that run on eligible channels .
Under YouTube ’ s standard revenue-sharing terms for YPP, partner channels keep 55 % of the money generated from ads on their video recording. YouTube beginning launched the program in 2007 .
According to YouTube, over the death three years, it has paid more than $ 30 billion to creators, artists and media companies. In the irregular one-fourth of 2021, YouTube ad gross hit a record $ 7 billion and “ we paid more to YouTube creators and partners than in any quarter in our history, ” Neal Mohan, YouTube ’ south head product officer, wrote in a web log post .

According to YouTube, its creator-payment programs in 2019 entirely supported the equivalent of 345,000 full-time jobs in the U.S. alone .

“ nowadays, more than 2 million creators participate in YPP globally, including many who might not otherwise have had a platform, from technical school reviewers to entertainers, ” Neal Mohan, YouTube ’ mho head merchandise officer, wrote in a web log post. “ And many of these creators are generating jobs and contributing to local and global economies. ”
To support its business model, YouTube besides must continue investing in “ cracking down on the bantam fraction of bad actors, ” according to Mohan. Every distribution channel applying to YPP is reviewed by a “ trained rater ” to make certain it meets YouTube ’ mho policies, he noted, and the platform besides regularly reviews and removes channels that don ’ thyroxine comply with its guidelines — such as those that repeatedly violate hate manner of speaking, harassment and misinformation policies .
“ We have every bonus to continue to tackle debatable capacity on our chopine : It is not good the good matter for our viewers and creators, it ’ randomness besides dependable for business, ” Mohan wrote .
In the past few years — following the alleged “ adpocalypse ” that saw YouTube demonetize numerous videos and channels for not being “ advertiser friendly ” — YouTube has improved its efforts to help creators comply with its ad-friendly guidelines, according to Mohan. today, lone about 1 % of videos monetized by YPP creators are flagged with a yellow dollar-sign icon ( meaning they are eligible for limited or no ads ), Mohan wrote. YouTube was the first digital platform to be accredited for content-level brand safety by the Media Rating Council, and it was besides one of the founding members of the Global Alliance for responsible Media ( GARM ), an enterprise to improve digital post base hit.

YouTube creators immediately have 10 unlike ways to make money on the platform. In summation the YouTube Partner Program, those are : tax income sharing from YouTube Premium ; Channel Memberships ; Super Chat ; Super Stickers ; Super Thanks ; trade sales ; concert ticket ; YouTube BrandConnect ( previously known as FameBit ) to connect creators with sponsors ; and payments from the new $ 100 million YouTube Shorts Creator Fund, under which creators can earn up to $ 10,000 per month based on viewership and date of their short-form videos .

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Category : Social

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