Facebook’s WhatApp Deal Preceded by Rakuten’s Viber Buy

HONG KONG – The competition between global internet conglomerates to get into messaging was underlined by ’ mho proposed $ 19 billion learning of WhatsApp .
That now makes stopping point week ’ sulfur leverage of equal message service Viber by japanese elephantine Rakuten look prescient .
Rakuten, which is one of the world ’ s largest home shop groups, Friday unveiled its agreed $ 900 million coup d’etat of Viber, an clamant message and VoiP hustler with over 100 million active monthly users. Viber grew from a base in Israel and is immediately Cyprus-domiciled .
“ The company decided to acquire Viber to strengthen its global chopine through the consumption of Viber ’ randomness rate of customers in the company ’ s e-commerce and digital contents services. In the past, consumers had been using ceremonious televisions and fasten line telephones for contents as a means of communication, but this has been shifting to mobile contents and apps. Viber ’ s globally popular message servicing is seeing a rapid increase in numbers of file users, and this will strengthen our digital strategy. The company aims to be the global No. 1 internet services company, ” Rakuten said in a statement. Rakuten means “ optimistic ” in japanese.

Investors were more cautious. They marked Rakuten ’ mho shares down by 14 % to JPY 1,499 on Monday, the first trade seance after the announcement, and the shares continued to sink to JPY1,462 in Thursday deal after the Facebook announcement. At that price Rakuten has a market capitalization of some $ 18.9 billion ( JPY1.93 trillion ), compared with Facebook ’ s $ 173 billion .
Rakuten will pay cash for the bargain, largely financed by its own reserves and bank borrowings. The deal is expected to close in March. The company besides announced 2013 profits of $ 208 million ( JPY21.1 billion ).

Rakuten aims to integrate Viber with the other on-line services in its ‘ Rakuten ecosystem ’ which presently includes 200 million users, specially to expand the linkage between messaging and transactions. A Rakuten motto is “ shopping is fun. ”
In doing so it will step up the competition with other messaging services such as Naver, WeChat and WhatsApp, and give it a social media edge presently to compete with other e-commerce giants such as Amazon, China ’ sulfur Alibaba and Korea ’ mho CJ. ( eBay previously owned VoiP military service Skype, but sold it to Microsoft in 2011. ) other firms are trying to turn social media and messaging into gambling, and gaming platforms into transactional marketplaces .
Rakuten was established in 1997 and is placid headed by founder Hiroshi Mikitani, reputed to be Japan ’ south third rich homo. In holocene years it has acquired companies in the U.S. ( Buy.com, now called Rakuten.com Shopping ), the U.K. ( Play.com ), France, Germany and Brazil. last class it acquired the innovative television streaming operation Viki.com. It besides controls european Vod and television streaming firm Wuahi.tv and canadian e-reader Kobo. It owns a impale of unknown size in Pinterest, having led an investment consortium to back the popular photograph sharing kit.

Viber claims some 280 registered users and 100 million active monthly. In comparison WhatsApp has 450 million registered users and claims that 70 % ( 315 million ) are active agent day by day. Facebook agreed to pay $ 4 billion in cash and $ 12 billion in Facebook shares, plus a further $ 3 billion in shares which vest four years after the deal completes .

source : https://enrolldetroit.org
Category : Social

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