The History and Business of Valentine’s Day – North Andover Financial Planner | Powwow, LLC

According the NRF, we are expected to top last year’s record at $21.8 billion spending in 2021, despite coronavirus impacting the vacation. “ There is no question the pandemic has disrupted many aspects of Americans ’ day by day interactions and activities, ” said NRF President and CEO Matthew Shay. “ however, there remains a limited meaning around Valentine ’ s Day, and consumers are committed to celebrating friends and love ones, even if that means having to alter those traditional vacation celebrations. ”
When we were in elementary school, most of us have fond memories of receiving cards and sugarcoat on every February 14th. We would bring a decorate shoe-box to school and by the end of the day, it would be filled with sweet notes from our classmates and lots of candy .
But how many of us knew then, or know now, the history of Valentine ’ s Day ? Or how big Valentine ’ sulfur Day business in truth is ? Let ’ s explore .

A Muddled History of Valentine’s Day

The history of Valentine ’ randomness Day is shrouded in mystery – and some would say its origins are anything but amatory. But most historians agree that nowadays ’ mho holiday can trace its roots through both Christian and Roman history.

many historians suggest that the ancient Romans are responsible for our modern Valentine ’ s Day because Emperor Claudius II executed two men – both happened to be named Valentine – on February 14th of unlike years in the third century. Legend suggests that one of the Valentines, a priest, performed marriages in hidden despite the fact Claudius had outlawed marriage for unseasoned men because he decided that single men made better soldiers than those with wives. When Claudius discovered that Valentine was performing marriages, he was put to death .
other historians suggest that the Christian church service may have decided to place St. Valentine ’ s banquet day in the center of February to “ Christianize ” celebration of Lupercalia, which was a fertility festival – vitamin a well as a hedonist one – dedicated to the Roman deity of Agriculture, Faunus .

The Business of Valentine’s Day

No matter your historic perspective, no one can argue that in 1913, Valentine ’ s Day forever changed when a Kansas City-based firm named Hallmark Cards began mass-produce Valentine ’ s Day cards .
And today, Valentine ’ randomness Day is huge business :

    • According to the National Retail Federation, consumers in the U.S. will spend an estimated $21.8 billion on gifts for Valentine’s Day, up from $20.7 billion the previous year.
    • More than 10 percent, or about $2 billion, will be spent on flowers. And this one day represents 13% of the annual flower sales.
    • According to the Greeting Card Association, an estimated 1 billion Valentine’s Day cards are sent each year, making Valentine’s Day the second largest card-sending holiday of the year (2.6 billion cards are sent during Christmas).
    • Women purchase approximately 85% of all valentines. But men spend almost twice as much as women on Valentine’s Day gifts.
    • $165 is the average amount we will each spend on Valentine’s Day in 2021
    • $3.7 billion is the total amount spent by couples planning a night out on Valentine’s Day.
    • 94% of Americans want chocolate as a gift.

Valentine’s Day & Financial Planning

so, you ’ re credibly wondering, “ what does Valentine ’ s Day have to do with fiscal planning ? ”
well, I could suggest that the amount of money we spend each Valentine ’ second Day is reflective of the overall economy, much like Black Friday signifies the health of the upcoming shop season. Or I could suggest that the $ 21 billion is a big separate of our consumer spend, which makes up 2/3 of our GDP ( but remember U.S. GDP is about $ 21.5 trillion ) .
But truthfully, Valentine ’ s Day is plainly something we need to consider as apart of our overall budget to ensure we can celebrate the vacation without panicking about the monetary value.

uncertain what to get an adore aged relative ? Read my list of creative ideas.
Unsure how to factor Valentine ’ s Day into your budget ? Learn how to manage large or irregular expenses right now!

Happy Valentine’s Day.

Adapted from FMEX Direct with permission.

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