To make it slowly to get started, we ’ ve laid out the Twitter ad specs for each of the different Twitter Cards below .
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Choose a Twitter Card type
Related: Everything you need to know about Twitter Cards
Summary Card
The Summary Card has many unlike purposes. It can be used to promote blog posts, news articles, products and even restaurants. It gives viewers a prowler peak into your content before clicking to your web site. It can be used with an icon, a one visualize, multiple images or a GIF .
- Title: 70 characters
- Tweet copy: 280 characters
- Description: 200 characters
- Image size: at least 120 pixels by 120 pixels; 1MB maximum
- Formats accepted: PNG, JPEG, GIF
- Aspect ratio: 2:1
Related: The best social media ad units to drive sales
Summary Card with Large Photo
compendious Cards with a boastfully picture are designed to give the reader a deep photograph experience. This Twitter Card features a big, full-width image alongside a tweet. Clicking on the image takes the user to your web site .
- Title: 70 characters
- Tweet copy: 280 characters
- Description: 200 characters
- Image size: 280 pixels by 150 pixels (minimum); 1MB maximum
- Formats accepted: PNG, JPEG, GIF
- Aspect ratio: 2:1
Related: How much does social media advertising cost ?
Website Card
web site Cards are best used for web site conversion campaigns. They are designed to drive users to a particular, off-site URL .
- Tweet copy: 280 characters
- Website Title Length: 70 characters
- Media: image
- Size: 800 pixels by 418 pixels for 1:91:1 aspect ratio and 800 pixels by 800 pixels for 1:1 (3MB maximum)
- Formats accepted: JPEG, PNG
- Aspect ratio: 1.91:1, 1:1 (1:1 not available for self-serve advertisers)
Related: How to use social media for sword loyalty
App Card
The App Card is ideal for promoting mobile apps on Twitter. They display your app ’ sulfur list, description and logo .
- Tweet copy: 280 characters
- Size: 800 pixels by 418 pixels for 1:91:1 aspect ratio and 800 pixels by 800 pixels for 1:1 (3MB maximum)
- Title/price: pulled from link to the app store
- Formats accepted: JPG, JPEG, PNG, GIF
- CTA options: install (default if app is not installed), open (default if app is installed), play, shop, book, connect and order
Related: How AI can improve your paid social by 25 %
Video App Card
Video App Cards admit users to preview your app, which allows more train and modify downloads. The video recording plays automatically in timelines, giving you the probability to engage with your consultation throughout their day .
- Title (under video): 70 characters
- Tweet copy: 280 characters
- Formats accepted: MP4 or .MOV
- File size: under 1GB for optimal performance
- Video: 2 minutes and 20 seconds maximum (select advertisers up to 10 minutes)
Related: How to manage global advertise campaigns
Player Card
native to the Twitter chopine, the Player Card offer users a one-click experience for a Promoted Video. It displays high-quality video recording content and is designed to be shown on a cost-per-view basis, meaning you pay only when person clicks your video ad .
think of the Player Card as you would a commercial. They basically serve the same function on Twitter current. You might use a television ad over an prototype ad if you have a product or service that might benefit from a demonstration — or if you are plainly adapting a commercial for on-line consumption .
- Tweet copy: 280 characters
- Title (under video): 70 characters
- Description (under video): 200 characters
- Media: video
- Formats accepted: MP4 or .MOV
- File size: under 1GB for optimal performance
- Video: 2 minutes and 20 seconds maximum
- Aspect ratio: 16:9
Related: How to choose the social media advertise representation that ’ s correct for you
Conversational Ad Card
colloquial Cards allow the exploiter to interact with your tweet. They can respond to your pinch by hitting one of the call-to-action buttons which have a hashtag on them. By choosing one option, the user unlocks hidden content that then shares your message with their followers .
- Tweet copy: 280 characters
- Hashtag: 21 characters
- Pre-populated user tweet: 256 characters
- Headline: 23 characters
- Thank you text: 23 characters
- Thank you URL (optional): 23 characters
- Video (if used): same specifications mentioned in “Video App Card” or “Player Card” sections
- Image (if used): 800 pixels by 320 pixels
- File size: 3MB
- File formats: JPEG, PNG, non-animated GIFs
Related: Five ways machine learn can improve advertise
Direct Message Card
An prosecute video or image prompts the drug user to click an automatize answer — one of four fully-customizable call to action buttons — which allows a bot to immediately interact with the user through their address message inbox .
- Tweet copy: 256 characters (24 characters used for the card)
- Size: Minimum width 800 pixels
- Video specs (if used): same as Player Card, 16:9 aspect ratio required
- File size: 3 MB, apsect ratio 5:2 or 1:91:1
- Call to action text: 24 characters (emojis supported)
Related: How to create a mobile-first ad strategy
Tweeting with a purpose
now that you ’ ve gained the cognition of the best sizes and file types to build Twitter Cards with, it ’ sulfur time to tweet your message to the earth. Remember to keep in take care the Twitter ad spectacles that work effective for your brand .
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