Strictly Bicycles Offers Much More Than Its Name Suggests

rigorously Bicycles, a brick and mortar denounce in Fort Lee, New Jersey, is anything but. The retail mercantile establishment has offered customers much more than fair bicycles for the past two decades. And that is partially of the reason for the company ’ south achiever. nowadays the shop, often mistaken for a cafe by passersby, gets an calculate 1,000 customers a day. People come through to grab a immediate nosh while cycle, check out the bikes or equitable use the public toilet. It ’ randomness become more than equitable a motorcycle shop. It ’ s become one of the most democratic stops along one of the most well traveled cycle routes in the country. Located along the 9W, the iconic cycle road that connects New Jersey to New York, Strictly Bicycles has evolved from a dream into a multi-million dollar business. Owner Joanna Gutierrez started cycling at old age 14. By 19, he had already put in some fourth dimension working at a cycle shop and had realized his life ’ randomness calling. He decided to purchase a ‘ hole-in-the-wall ’ retail location and open a shop of his own. His grandfather helped him secure a $ 20,000 dollar loanword, and Strictly Bicycles was born.

For the first few years, he relied on syndicate and personal connections to other cyclists to keep his occupation alive. And through difficult work and parole of mouth, he and his wife were able to open a second shop class with a better localization in Hudson Terrace. Cycling hadn ’ triiodothyronine so far gotten democratic, but the amount of people coming down the 9W was beginning to increase. Gutierrez decided to remodel his dream store. He wanted to give cyclists a rate to relax, and an outdoor chocolate bar that offered a view of the path so they could see their friends. And the changes would help transform his business constantly. After the shop ’ s side aerodynamic lift, which included landscape, outdoor patio and cafe seat, people began to stop in more and more. today, the clientele is silent growing, and even plans to install a second build next to the Hudson Terrace placement for agency quad and match rooms.

Popularity hasn ’ t gone to the owners ’ heads, and they remain congregation members of their local community. The shop class much donates bikes and accessories to charity raffles and local patrol forces. Gutierrez tells open shape :

“ You have to give people a family so that they feel like they ’ rhenium buy from their class. ”

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Although it does see its fair share of big name customers, like comedian Chris Rock and Brooklyn Nets player Joe Johnson, shop maintains its friendly, syndicate owned atmosphere. Gutierrez ’ s approach, in an era of big box stores and on-line shop, has been to build not fair a bicycle workshop but a community. It has become a target for bicycle enthusiasts to gather, not just a place for them to buy things. prototype : Instagram/Strictly Bicycles

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