Mobile SEO vs Desktop SEO: All differences explained

Did you know that users ’ location, operating system and even screen size of their phones impact mobile SEO ? And it ’ s not even the unharmed list of differences between background and fluid optimization that you should keep in thinker in ordain to improve your mobile SEO and Google rankings as a unharmed .
In this article, you ’ ll teach :
But first, let ’ s get down with the basics and define why mobile search engine optimization is so significant and how it is different from desktop optimization .

Why is Mobile SEO Important?

Poor mobile know can cost you over 55 % of visitors. not so surprising fact is that in 2021 55.56 percentage of all global traffic comes from mobile phones and this act will be growing each year.

Global Mobile Traffic Share From 2011 to 2021 Global mobile traffic share
2020 has changed our lives everlastingly and showed us how convenient it may be to opt for on-line. That ’ sulfur why more and more people are converting their offline businesses into on-line and those who had already been here, have decidedly felt an increase in contest .
not so long ago, it was more than enough to have a web site designed with RWD ( Responsive Web Design ). This means that a site was considered mobile-friendly when it had a graphic drug user interface ( GUI ) design that made certain all the capacity is adjustable to assorted blind sizes .
In early words, when implementing reactive design, all your pages can automatically adapt to the ask space in order to ensure contented consistency across all the devices. Mobile-friendly affects SEO so you should focus on providing a worthy mobile user experience if you ’ re plan to rank high .

Mobile-First Indexing

After Google ’ s mobile-first index, mobile optimization has changed once and for all. Starting from July 1, 2019, Google primarily takes the mobile version of your content for indexing and ranking. This can cause issues for those websites that have less content on mobile pages preferably than on their desktop versions because algorithms are now programmed to evaluate mobile-first .
Google mobile-first indexing for mobile SEO
Google mobile-first index is one of the major reasons why SEO is sol different for mobile good now and why it should be your peak precedence. Taking care of it will decidedly become your advantage and potentially will increase the count of exempt organic traffic flowing to your web site that by and by on can be converted into sales deals .

How to Check if You Have a Mobile-Friendly Website

Before implementing any changes into your mobile SEO strategy, my advice is to check your web site on mobile friendliness. This mobile-friendly test takes less than a minute but will give you a starting bespeak and your current status. To check if your web site is mobile-friendly you need to go neat to Google ’ s mobile page testing tool, enter the URL, and hit TEST URL .
Google mobile-friendly test toolScreenshot from Google’s mobile page testing tool
If your web site is optimized for mobile, you will receive the following message saying that your page is easy to use on a mobile device. You can stop at this compass point or can constantly dig a little promote and check a site-wide fluid serviceability report and even get extra information about what a mobile-friendly page should look like .
Google mobile-friendly test tool results: page is mobile friendlyScreenshot from Google’s mobile page testing tool

How Does Mobile SEO Differ from Desktop SEO

Will you be shocked if I tell you that the buyer purpose score is higher in mobile users than in desktop ? If not, can you say that you ’ ve already shifted your concentrate to targeting mobile users ? Hard to answer ? Keep on reading because it ’ randomness time for you to figure out the main differences between background and fluid SEO in order to adapt your strategy to focus on mobile-first .

1. Location

location is by far the main deviation between desktop and mobile SEO. This is because when people are looking for local results they chiefly use their mobile devices ( do not limit these to phones ) to find places and services around them. Google can differentiate the source device the search was made from in holy order to provide users with the most accurate results .
Because the majority of fluid devices use GPS ( ball-shaped placement system ) to constantly track the user ’ south location, this datum can be easily reached by search engines. Often, stationary desktop computers besides have location monitor but this information is considered to be less relevant than in mobile devices and that ’ s why search engines do not rely on it so much .
Your location defines what search results you are going to get. For case, let ’ s say you ’ re planning your vacation in Athens, Greece, and decided to make a list of places to eat there while you ’ re still at home in Stockholm, Sweden. In this font, the search results you will get will differ from those you would receive while looking for the like answers while searching directly from Athens .
the role of location for mobile seo
The like situation you will be able to notice with PPC ( pay-per-click ) ads that will be displayed. This is because Google relies on your current location before making the final decision about what results are the most relevant for you right now. When it comes to PPC ads, the results will vary because AdSense, Google ’ mho ad platform, enables its users to geo-target ads based on slide fastener code or zip code. That ’ sulfur why weighting on users ’ localization is a elementary reason why search results for fluid devices are so much more variable than those for background .

2. Operating System of Device

You need to focus on mobile optimization if you want to target keywords that are associated with all sorts of mobile applications. This is because Google takes into score the operate on system of the mobile device in arrange to display the most relevant research results. That ’ south why when the term or phrase largely has an app-oriented intent, search engines will show the app packs that are compatible with the device you ’ re using to search these keywords, generally choosing between Android and IOS .
Because the function system of devices impacts entirely fluid search results, you won ’ metric ton be able to see these app packs if you ’ re surfing the internet from the background. This is because the majority of apps don ’ thymine work on desktops and consequently are not relevant for the question .
There is a nice tool called MobileMoxie SERPerator created specifically for testing SERPs in different fluid devices depending on where those gadgets are located .
Example of using MobileMoxie SERPerator: tool to test search results on different devicesScreenshot from MobileMoxie SERPerator
On the screenshot above you can see that I ’ ve entered “ keyword rank tracker ” to test the results in the same placement but on different devices. For this experiment, I took an iPhone 12 Pro Max and Samsung Galaxy Note20. The surprising consequence for you might be that the organic results were all the like but zero ads have matched .
Try it yourself because this joyride enables you to run tests for free 3 times per calendar month.

3. Screen Sizes

The third factor that makes mobile absolute tracking so unlike is the variations of screen sizes of the devices. Although Google is built to fit search queries into any device you ’ ra using, it doesn ’ t mean that the number of results will constantly be the lapp. You may not know it but search engines have different variations of SERPs layouts and the exemplary of the mobile device defines the final view you will get .

5 Most Common Mobile Screen Resolutions Worldwide

According to StatCounter, the most use mobile riddle resolutions from March 2020 – March 2021 are :

  1. 360 x 640 (14.12 % of market share)
  2. 414 x 896 (7.22 % of market share)
  3. 375 x 667 (6.65 % of market share)
  4. 360 x 760 (5.87 % of market share)
  5. 375 x 812 (5.16 of market share)

Mobile screen resolution stats worldwide may 2020-may 2021Most common mobile screen resolutions worldwide

5 Most Common Tablet Screen Resolutions Worldwide

StatCounter defined that the most common screen resolutions of tablets between May 2020 and May 2021 were :

  1. 768 x 1024 (47.39 of market share)
  2. 1280 x 800 (7.28 of market share)
  3. 800 x 1280 (5.61 of market share)
  4. 601 x 962 (4.92 of market share)
  5. 962 x 601 (3.51 of market share)

Tablet screen resolution stats worldwide may 2020-may 2021Most common tablet screen resolutions worldwide

4. Augmented Reality

The world is changing. presently, over half of all searches are conducted via mobile devices, and those numbers are growing. That ’ mho why engineering and search capabilities have to adapt to mod circumstances in order to provide a better exploiter experience today than we had yesterday. Google has discovered a new direction to make fluid devices flush more helpful. here, I ’ megabyte talking about augmented world ( AR ) that allows users to get search results based on the objects in the camera frame on their mobile devices .
Let ’ s say your ally has invited you over and you met the love of your life there. It was this gorgeous elegant accent jaundiced electric chair with wooden legs designed with a mid-century advanced look. Your imagination kept sending you these beautiful moments you two could have together. But the faith is pitiless and your supporter has no hint which store sells this kind of beauty because she got it as a present .
connection between this yellow chair and mobile seoConnection between this yellow chair and augmented reality explained
This is the moment that could potentially ruin the core of your being and leave you without the newfound beloved everlastingly, but Google got your back. You picked your phone and opened your mobile device ’ s camera with a chair in the frame. Augmented reality identified the type of furniture and provided you with relevant search information. A week late you grab your morning coffee to have a mindful here and now in the most beautiful initiation that immediately decorates your living room with its perfectly splendid yellow framework and antique look .

Difference Between Mobile and Desktop Search Results

Wondering how mobile search differs from background ? The graph below will answer your question .
How mobile search results are different from desktopDifferences between mobile search and desktop search results
In this article, I ’ ve already covered how users ’ localization and the operate system of their devices impact mobile SERPs ( Search Engine Results Pages ) they get. But what about the actual layout of search results ?
The size of the blind is what besides truly matters here. Because smaller devices have less space, mobile search results won ’ t have 2 columns as on background. What is so authoritative about it is that cognition graph and maps will push the organic results below. This might be super beneficial for local businesses as no topic their Google rankings, users will come across their businesses in a map battalion .
Wincher ’ s local rate tracker will come in handy here because it will become your reliable partner in researching and monitoring local keywords to increase your electric potential visibility. Read our full guide about how to use local rank tracking with Wincher to figure out precisely how you can benefit from implementing it .

Mobile vs Desktop Rankings

Although taking care of SEO has been more than enough to think about, implementing a divide approach to mobile optimization is imperative today. remember of it this direction : you have two commercialize platforms where you can advertise your services or products. Over 50 % of your electric potential customers prefer using the second one, but you stubbornly invest in the inaugural one because it ’ sulfur been working for years .
Despite web and mobile SEO inactive follow the lapp basic principles, there are differences that shouldn ’ triiodothyronine be overlooked. There are enough of reasons why mobile rankings can differ from background :

  • Site speed
  • The mobile page provides users with a better experience than they have on competitors’ desktop versions
  • The mobile site has a greater CTR (click-through-rate) from organic search results than competitors
  • Readability and overall user experience is much more engaging on mobile vs desktop

why mobile rankings can differ from desktop
As I ’ ve mentioned earlier, search engine optimization for mobile devices should be implemented into your marketing strategy individually from the desktop. This way you ’ ll be able to track mobile rankings and your keywords ’ operation the correctly means while keeping the approaches latitude. There are a numeral of SEO tools to monitor your rankings for you, but the rationality I opt for Wincher is that it ’ s A – simple to use and B – provides me with divinely accurate data .
How will you know that your strategies are working if you ’ re not monitoring the keyword rankings individually ? Right, you won ’ t. A report conducted by BrightEdge shows that mobile web site dealings is outpacing traditional desktop traffic with fluid searches on Google. As the mobile-first index has become much more outstanding, 79 % of all search results were different across mobile and desktop while only 65 % of top-ranking results on both were the lapp. Mobile membership chase is a must if you want to get the most out of mobile opportunities .

How to Set Up Mobile Rank Tracker to monitor Mobile SEO

To set up Wincher ’ mho mobile rank tracker, just polarity in to your report ( or grab a 14-day free test ) and click on ADD WEBSITE. From here, you will see the following window .
Wincher mobile rank tracking setupHow to track mobile rankings with Wincher
I promised that it would be super dim-witted. At this item, you ’ ll need to add the URL you want to track, specify the area you wish to monitor, and click on the mobile picture as shown above.

then, what is left to do is to add all the relevant keywords you ’ re planning to track. We have a broad guide about how to add keywords to your Wincher account in shell you might get lost. besides, if you ’ re plan to dig flush further, you can dive into our keyword research joyride. This is by far the most convenient way to research raw keyword opportunities because it ’ sulfur fully integrated with our Google absolute checker. It means that you don ’ t need to export data from one tool and import it to the early all the time ( which I consider superintendent frustrating ) .
Having the most accurate data is crucial for your SEO success. That ’ randomness why Wincher updates all your keywords ’ positions mechanically every 24 hours. But what if you can ’ deoxythymidine monophosphate wait until the next day for fresh data ? then you can update your positions manually on demand and there is a offprint guidebook to show you precisely how to do it .

Final thoughts

The goal of mobile SEO is to ensure that your web site ’ south users get the best-optimized experience for the devices they are using to visit your web site. Experts in mobile SEO call that search capabilities on mobile devices will be getting more and more interactional. That ’ sulfur why now it ’ second high time that you jumped into the gravy boat that soon will become a cruise transport. Grab our loose 14-day trial and try Wincher mobile rank tracker yourself .

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