RIP Google Plus: The Highs and Lows of the Once Popular Social Network

RIP Google Plus Google Plus launched in mid-2011 to bang-up exhilaration. initially by invitation only, a apt gambit to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. now, less than a ten after launch, the service is shutting down today. We can learn two lessons from this saga : 1 ) “ Me besides ” social networks never succeed and 2 ) never tie the majority of your personal brand to a social net .

Like Facebook but from Google

When Google Plus opened to all, people were excited about the chopine because if was from Google. In equitable two weeks the fresh sociable network had reached 10 million users and the G+ iPhone app became the most democratic in the iTunes store .
however, when you actually got in and began to create and share subject, it felt much like Facebook. other than the fact that it was from Google and was optimized for sharing across the Google walled garden, people didn ’ thyroxine feel a compelling cause to use it .
New social networks that achieve massive success constantly offer something a little unlike from what ’ s already out there. Instagram began by offering a great platform for sharing photos. Snapchat initially had a clever disappearing message service and then began offering a “ stories ” function. however, Google Plus was doomed because there wasn ’ thymine anything new and compel.

Your social network of choice could disappear

The problem with sociable networks is they come and they go. You merely can not rely on the companies behind social networks to be there forever. And you can ’ t entrust those companies that will be active in the hanker draw ( Facebook comes to mind ) to display your content in the years to come in the way you primitively intended .
Always remember, the social network owns your content, not you !

several years ago, the Vine social network besides closed up patronize. I used Vine a total of times and found it to be a playfulness way to contribution 6-second videos. many people invested way more time than me, sometimes hundreds of hours creating and curating a social presence on Vine. All that was lost in an instantaneous .
immediately all your contented on G+ will disappear. You can go in and download your capacity. here ’ s how.

Read more: Press Release | Press Releases | Newsroom | U.S. Senator Bill Cassidy of Louisiana

You need your own content real estate

All the social networks provide ways to connect with people and to create message. That ’ mho great .
But when you do, always remember that people are going to your contentedness on those social networks ’ real estate. You don ’ deoxythymidine monophosphate own that. The social network controls the front and find, the ads shown, and the people there. And they can change the way your content is displayed or like Google Plus, shut down the network wholly .
The solution is to publish your best solve on your own locate. You own it, search dealings comes to you, and it lives constantly .

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Category : Social

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