Pinterest offers businesses of all sizes a singular direction to marketplace themselves — as a ocular search locomotive, Pinterest is bang-up for exposing new potential customers to your sword .
That ’ mho because Pinners come to the platform for divine guidance. They want to try fresh things, discover new ideas, find big recipes, and often, get inspired to make their future purchase.
This article will cover all the Pinterest marketing basics to get you started including :
- What is Pinterest marketing?
- How to use Pinterest for business
- How to set up a Pinterest business account
- Important lingo you should know that will help your Pinterest marketing strategy
- How to use Pinterest with Hootsuite
Let ’ s become started .
Bonus: Download your free pack of 5 customizable Pinterest templates now. Save time and easily promote your brand with professional designs .
What is Pinterest marketing?
Pinterest market is a fix of tactics that incorporate Pinterest into your business ’ south bigger social media marketing scheme to reach raw audiences and grow awareness for your brands and products .
According to Pinterest Business, social media marketers turn to the chopine to :
- Reach a new audience and grow an online presence.
- Drive more traffic to the business’s website or online store.
- Encourage conversions like newsletter sign-ups, ticket sales or purchases.
In other words, using Pinterest for clientele can help your sword reach a lot of people and make money .
As of 2021, Pinterest is the fourteenth largest social network in the earth with 459 million active users each month .
reference : The Global State of Digital 2021
And its ad reach is impressive :
source : The Global State of Digital 2021
In fact, 80 % of weekly Pinners have discovered a new stigmatize or product on Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year .
This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. The platform has historically attracted women and people who want to shop or start a modern project. As of 2021, it ’ south becoming increasingly more popular with men and Gen Z-ers .
source : Pinterest business
Pinterest is besides democratic among people looking for positive inhalation — it ’ s not the platform for FOMO or controversial back-and-forths .
nowadays that you know what Pinterest commercialize is, time to move on to how you can grocery store your business on Pinterest. Keep read for 8 actionable tips .
How to use Pinterest for business: 8 tips and tricks
1. Create a Pinterest marketing strategy
just as you would with any other social media channel, start by drawing out a social media strategy for Pinterest — don ’ metric ton just jump right in .
Creating a Pinterest marketing strategy means :
- Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event?
- Learning about the general Pinterest audience and the demographic that is most likely to use this channel.
- Learning about your brand’s specific Pinterest target audience.
- Considering what your competitors are doing on this social media platform.
- Planning and incorporating on-brand content for Pinterest into your social media content calendar.
once you ’ ve set a clear scheme, you can begin working toward your goals .
2. Pin engaging, captivating content
Pinterest is a ocular platform, indeed effectively using it for occupation means producing high-quality, engaging ocular content to plowshare .
sol, what makes a captivating Pin ?
- Vertical imagery. Data shows 82% of users browse Pinterest on mobile. Shoot for a 2:3 aspect ratio to avoid ending up with awkwardly cropped images.
- Consider your image and video quality. You want to avoid pixelation, so aim for the highest quality image and video that Pinterest recommends.
- Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
- Text overlay. Consider including a headline that reinforces your visual message.
- Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn’t get lost in the Repin shuffle.
- Make sure your links work. Broken links won’t help your brand! Make sure the link with your Pin won’t go to a 404 and that it loads quickly to give Pinners the best user experience.
ultimately, be reproducible ! consistent, day by day Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wide audience .
Using Hootsuite to schedule Pins will help your brand stay on top of your contentedness calendar. ( Learn more about how to use Pinterest with Hootsuite below. )
3. Try different Pin formats
Pinterest is an image-sharing platform, but it ’ s not good about photos .
desegregate it up ! Pin a television encouraging Pinners to shop at your e-commerce storehouse or try adding multiple photos to a Pin to create a carousel .
For case, Nike uses video to promote its products :
And carousels to show a diverseness of products in one bowling pin :
But even though 80 % of Pinners discover a new brand or product on Pinterest, think beyond shop and explicitly promoting your post .
Pinners besides come to the platform for inhalation, with 85 % of Pinners saying they come to Pinterest to start a fresh project. Consider besides posting how-to Pins or inspiration boards to provide your audience with playfulness and valuable message .
For model, Nespresso pins bit-by-bit content to engage Pinners with its brand :
4. Carefully plan your boards
As 97 % of Pinterest searches are unbranded, your post ’ randomness boards can help reach fresh Pinners interest in particular topics or learning particular things .
For exemplar, Oreo ’ sulfur boards include Pins with inspiration for upcoming seasonal holidays — like its Spooky Sweet Halloween board and Holidays with Oreo circuit board — a well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board .
In other words, the brand skillfully mix utilitarian, engaging and inspiring content boards with boards that are more promotional :
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards :
But the brand besides has other boards, like the Earth Day display panel that includes Pins indirectly showcasing the brand while showing an sympathy of what their audience values and supports.
5. Optimize your Pins for SEO
Pinterest is a search engine, sol make sure your business ’ mho Pins are easy to find in a search ! Include keywords in your Pins ’ descriptions, on boards and in hashtags .
rich Pins, designed to pin new content from your business ’ s web site while avoiding duplicate content will besides boost your stigmatize ’ mho Pinterest SEO .
Find more SEO tips — and the top 100 Pinterest keywords— in this article .
6. Try out different Pinterest ads
Another effective way to commercialize your business on Pinterest is with ads. Pinterest allows advertisers to target ads around keywords, interests, placement, senesce and other metrics and categories .
And detail audience targeting lets advertisers reach specific groups of Pinterest users, including :
- People who have visited your website.
- People who have engaged with your Pins.
- People who have engaged with similar content on the platform.
- A custom list, such as your newsletter subscribers.
From video ads to collections to promote Pins, there is a range of ad types available on Pinterest. Learn everything you need to know about Pinterest advertise here .
7. Track the metrics
A successful Pinterest marketing scheme is data-driven. In other words, tracking, measuring and analyzing keystone Pinterest metrics and consultation behavior helps sociable media managers see what content perform best and what content is a little less engaging .
We let you know which metrics you should be tracking and which tools you can use to monitor them here .
8. Promote your Pinterest profile
ultimately, make surely your loyal followers from early platforms know you ’ re besides active voice on Pinterest. Promote your Pinterest profile :
- By linking to your Pinterest profile on your company website.
- Including the link in your email signature.
- Cross-promoting your Pinterest business account on your business’s other social channels.
- Sharing the news of the Pinterest profile in a company newsletter.
How to set up a Pinterest business account
When using Pinterest for business, you want to make sure you ’ ve created a Pinterest clientele account and aren ’ t equitable using a personal account. That ’ s because a occupation account allows your brand to :
- Access analytics to monitor and measure your Pinterest marketing strategy.
- Run a wide variety of Pinterest ads.
- Set up a Shop tab.
here, we walk you through the steps to setting up your brand ’ second Pinterest business account .
How to set up an account if you’ve never used Pinterest before
Step 1: Start by creating a new account
Go to pinterest.com and click Sign up.
Step 2: Navigate to the bottom of the pop-up
And click Get started here!
Step 3: Fill in your details
Add your professional e-mail and your age, and create a guarantee password. Make certain the e-mail you ’ rhenium adding international relations and security network ’ metric ton connected to any other Pinterest score. then, chatter Create account.
Read more: How Much Money Can You Make with DoorDash?
Step 4: Fill out the fields to build your business profile
You ’ ll be asked to add your business ’ randomness name, speech and placement. then, snap Next.
Step 5: Describe your business
Choose the description that best fits what your business does and add a connect to your web site .
now you ’ re ready to start Pinning and running ads !
How to set up an account if you have a private Pinterest profile
Step 1: Log into your personal Pinterest account and navigate to Settings
Get here by clicking on the last button ( a simple arrow picture ) in the top right hand menu. This opens a drop-down menu. then, pawl Settings.
Step 2: Select Account Settings in the left hand menu
Step 3: Scroll down to Account Changes
And click Convert account under the Convert to a business account section .
Step 4: Fill out your business information
You ’ ll be asked to add your business ’ mho diagnose, linguistic process and placement. You ’ ll besides choose the description that best fits what your business does and add a link to your web site .
Another option is to link a Pinterest business history to your already-existing personal explanation. To do that, just chink Add an account after navigating to settings while logged into your personal history :
Click Create under Create a free business account:
After creating a linked Pinterest business account, follow the same steps as above : add your business ’ mho name, lyric, location, business description and a connection to your web site .
Whichever method is right for your sword, once you ’ re set up with a Pinterest clientele account, you ’ re ready to start market on Pinterest !
Important Pinterest for business terms you should know
Like every social media web site, Pinterest has its own slang you should familiarize yourself with to set yourself up for success. To help you out, hera ’ s a glossary .
Pins and Pin formats
LinkedIn has members. Snapchat users are Snapchatters. And Pinterest has Pinners. In other words, a Pinner is the branded term for a person who uses Pinterest .
A Pin is a primary post published on Pinterest. Pins include images or videos and can link second to an original source, a lot like a web site bookmark .
Promoted Pins are a kind of Pinterest ad. They are Pins that companies have paid to promote so that more Pinners are likely to see them. These Pins appear in the home prey, class feed and search results, and include a “ Promoted ” label .
Promoted video Pins, carousels, and app Pins are besides available. Learn more about Pinterest ad options here .
think of a Repin as a plowshare on Facebook or a Retweet on Twitter. A Repin is when person Pins a post they like ( but that they didn ’ thymine create ) to one of their boards .
rich Pins mechanically pull more information from your web site to the Pin. The charge is to provide more information, such as product handiness and up-to-date price. rich Pins are available in three formats : Product Rich Pins, Recipe Rich Pins and Article Rich Pins .
These are much like regular Pins, but alternatively of a static photograph, they feature a video that loops .
rather of equitable one persona, carousel Pins have multiple images. Up to five images can be added to a carousel Pin .
This Pin format makes it easier for Pinners to shop for alike products. When a Pinner clicks on the magnifying glaze in the buttocks right corner of a Collections Pin, white dots will appear .
This is a new Pin format that isn ’ thymine wide available so far. Idea Pins can be used to promote your brand in a new way, by customizing the colors and fonts in your Pin, creating bit-by-bit guides or curating collections .
Try on product Pins
This is another new Pin format that isn ’ triiodothyronine widely available so far. Try on Pins use augmented reality ( AR filters ), allowing Pinners to about “ try on ” products they see on Pinterest using the Pinterest Lens .
Boards and Board types
think of Pinterest boards as digital climate boards. Use boards to save, collect and organize your Pins. many function boards to group Pins according to a certain theme or topic. For case, you might create a board around the planning of a merchandise launch event, for seasonal worker content, or for wedding inspiration .
Group boards are the lapp as regular boards, except more than one person can add subject. This format is ideal for marketers looking to partake ideas or plans with their team, as anyone can contribute .
A unavowed board can merely be seen by its creator and invite collaborators. When you create one, you ’ ll see a lock symbol beside the board name. These are useful for planning you don ’ triiodothyronine want to be public — secret boards won ’ thyroxine appear in the home tip, in search, or anywhere publicly on Pinterest .
like to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. however, the Pins on these protected boards can be seen across Pinterest if a Pinner has a target link .
General Pinterest terms
Pinterest business accounts have access to crucial metrics and analytics via Audience Insights. Learn more about how to use Pinterest analytics and what platform-specific metrics you should be tracking .
This augment reality tool is available on fluid devices only. Pinterest Lens is a television camera creature that lets users take a photograph of something — like a product or a Pincode — and then they can find refer message on Pinterest .
Pincodes are basically QR codes. These codes can be placed on hard copies of marketing material ( like a business card or a crush spill ) and scanned using Pinterest Lens — the codes then link binding to a Pinterest board or profile .
How to use Pinterest with Hootsuite
Hootsuite allows you to streamline your Pinterest marketing efforts, sour on social media marketing as a team and handle all of your social accounts ( across platforms ) from one dashboard .
here ’ s how Hootsuite ’ mho consolidation with Pinterest can help you save time and effortlessly add Pinterest to your social media scheme .
How Hootsuite can help your Pinterest marketing strategy
Using Pinterest will help you and your business by:
- Saving time. Hootsuite allows you to create and schedule Pins. You can also post the content to multiple accounts at the same time.
- Improving teamwork. With Hootsuite, you can make sure that content is created consistently, regardless of which team member is doing the work. Do this by setting up an approval workflow in Hootsuite and using the dashboard’s collaboration tools.
- Making it easier to manage multiple channels. The scheduling feature ensures your Pinterest marketing strategy aligns seamlessly with all of the other social platforms your brand is using including Facebook, Instagram, LinkedIn, YouTube, and Twitter.
How to start using Pinterest with Hootsuite
Step 1: Connect your Pinterest business account to Hootsuite
Make sure you ’ re logged into your Pinterest business explanation. then, click Add social network:
blue-ribbon Pinterest as the network you want to add to Hootsuite :
And authorize it by clicking Give access.
Step 2: Create your first post
Hover over the Composer icon and blue-ribbon Pin.
Step 3: Select a board for your Pin
You don ’ t have to pick precisely one — you publish the Pin to multiple boards .
Step 4: Upload your media files
Upload your trope ( and edit it, if you ’ d like ), add a connect to the web site and type any text for extra context about your Pin .
Step 5: Pick a time for the Pin to be published
Click Post now to publish the Pin immediately. Or, click on the arrow for more print options :
Step 6: When scheduling for later, select your publishing day and time
then, click Done.
For more information on how to publish posts to Pinterest using Hootsuite, check out this television :
Read more: Top 5 Benefits of Collaboration in Business
Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.
Schedule Pins and track their performance aboard your other social networks—all in the like easy-to-use dashboard .