Outbrain – Wikipedia

Web ad platform
Outbrain is a world wide web recommendation [ 5 ] platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. [ 6 ] The company is headquartered in New York City. [ 5 ] The caller generates tax income for on-line publishers by displaying feeds of contented and ads, or boxes of links, known as chumboxes, to pages within a web site or mobile platform. [ 5 ] Advertisers pay Outbrain on a pay-per-click footing and a dowry of that tax income is shared with publishers. [ 7 ] The quality of Outbrain ‘s recommendations have been debated. [ 8 ] [ 5 ] [ 9 ]

Products [edit ]

Outbrain is a native advertise company. It uses target advertising to recommend articles, slideshows, web log posts, photos or videos to a proofreader. Some of the content recommended by Outbrain associate to publisher ‘s own content, while others link to early sites.

As of March 2019, Outbrain ‘s promote articles are found on 108,121 websites. [ 10 ] In 2020, Outbrain delivered an average of 10 billion recommendations daily for over 20,000 advertisers. [ 11 ] [ 12 ]

history [edit ]

Outbrain inaugural marketed its capacity discovery platform in 2006. It was founded by Yaron Galai and Ori Lahav, who were both officers in the Israeli Navy. [ 13 ] Galai sold his company Quigo to AOL in 2007 for $ 363 million. [ 14 ] Lahav worked at Shopping.com, acquired by eBay in 2005. [ 15 ] The company is headquartered in New York with 13 ball-shaped offices in London, San Francisco, Chicago, Washington, D.C., Cologne, Paris, Munich, Milan, Madrid, Tokyo, São Paulo, Netanya, [ 16 ] Singapore, and Sydney. [ 17 ]

Outbrain went public in July 2021. The company offered 8 million shares in the IPO, bringing in $ 160 million. [ 18 ] [ 19 ]

Mergers and acquisitions [edit ]

Outbrain has acquired six companies—related content recommendation chopine, Surphace ( February 2011 ), [ 20 ] content curation platform, Scribit ( December 2012 ), [ 21 ] and predictive analytics party, Visual Revenue ( March 2013 ). [ 22 ] In early 2016, Outbrain acquired engineering company Revee. [ 23 ] [ 24 ] In July 2017, Outbrain acquired Zemanta. [ 25 ] In February 2019, Outbrain acquired Ligatus. [ 26 ] In October 2019, Outbrain announced its purpose to merge with Taboola under the Taboola sword. [ 27 ] In September 2020, Taboola and Outbrain ceased fusion discussions. [ 28 ]

business model [edit ]

Advertisers typically pay on a pay-per-click basis and publishers generate income from external clicks. [ 29 ] [ 7 ] approximately 75 % of that tax income is paid to the locate or app which presented the Outbrain associate. [ 30 ] Outbrain shares advertising tax income with publishers who implement their feeds or links on their sites, which are sometimes referred to as chumboxes. [ 31 ] [ 9 ]

reception [edit ]

Outbrain has much been compared with rival Taboola. [ 32 ] [ 33 ] One manner that Outbrain claimed to distinguish itself from Taboola was that it tried to pre-filter spammy links before displaying them, whereas Taboola had a have called Taboola Choice, where users can offer feedback on what recommendations they do not like. [ 34 ] [ 35 ] Both Outbrain and Taboola have been described by Internet commentators as alternatives to Google AdSense that content publishers could consider for tax income streams. [ 36 ] [ 37 ] In November 2012, in reply to criticism of it for low-quality links, Outbrain decided to cut off showing such links and stated that doing so would cause it a 25 % gross cut, but that it was authoritative for its long-run reputation with publishers and users. [ 38 ] In 2021, Outbrain revamped its algorithm to incorporate machine teach and artificial intelligence to improve the quality of its ads. [ 39 ] however, the choice of Outbrain ‘s recommendations have been debated. [ 34 ] [ 40 ] [ 41 ]

See besides [edit ]

References [edit ]

source : https://enrolldetroit.org
Category : Social

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