Outbrain is a world wide web recommendation [ 5 ] platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. [ 6 ] The company is headquartered in New York City. [ 5 ] The caller generates tax income for on-line publishers by displaying feeds of contented and ads, or boxes of links, known as chumboxes, to pages within a web site or mobile platform. [ 5 ] Advertisers pay Outbrain on a pay-per-click footing and a dowry of that tax income is shared with publishers. [ 7 ] The quality of Outbrain ‘s recommendations have been debated. [ 8 ] [ 5 ] [ 9 ]
Products [edit ]
Outbrain is a native advertise company. It uses target advertising to recommend articles, slideshows, web log posts, photos or videos to a proofreader. Some of the content recommended by Outbrain associate to publisher ‘s own content, while others link to early sites.
Reading: Outbrain – Wikipedia
As of March 2019, Outbrain ‘s promote articles are found on 108,121 websites. [ 10 ] In 2020, Outbrain delivered an average of 10 billion recommendations daily for over 20,000 advertisers. [ 11 ] [ 12 ]
history [edit ]
Outbrain inaugural marketed its capacity discovery platform in 2006. It was founded by Yaron Galai and Ori Lahav, who were both officers in the Israeli Navy. [ 13 ] Galai sold his company Quigo to AOL in 2007 for $ 363 million. [ 14 ] Lahav worked at Shopping.com, acquired by eBay in 2005. [ 15 ] The company is headquartered in New York with 13 ball-shaped offices in London, San Francisco, Chicago, Washington, D.C., Cologne, Paris, Munich, Milan, Madrid, Tokyo, São Paulo, Netanya, [ 16 ] Singapore, and Sydney. [ 17 ]
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Outbrain went public in July 2021. The company offered 8 million shares in the IPO, bringing in $ 160 million. [ 18 ] [ 19 ]
Mergers and acquisitions [edit ]
Outbrain has acquired six companies—related content recommendation chopine, Surphace ( February 2011 ), [ 20 ] content curation platform, Scribit ( December 2012 ), [ 21 ] and predictive analytics party, Visual Revenue ( March 2013 ). [ 22 ] In early 2016, Outbrain acquired engineering company Revee. [ 23 ] [ 24 ] In July 2017, Outbrain acquired Zemanta. [ 25 ] In February 2019, Outbrain acquired Ligatus. [ 26 ] In October 2019, Outbrain announced its purpose to merge with Taboola under the Taboola sword. [ 27 ] In September 2020, Taboola and Outbrain ceased fusion discussions. [ 28 ]
business model [edit ]
Advertisers typically pay on a pay-per-click basis and publishers generate income from external clicks. [ 29 ] [ 7 ] approximately 75 % of that tax income is paid to the locate or app which presented the Outbrain associate. [ 30 ] Outbrain shares advertising tax income with publishers who implement their feeds or links on their sites, which are sometimes referred to as chumboxes. [ 31 ] [ 9 ]
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reception [edit ]
Outbrain has much been compared with rival Taboola. [ 32 ] [ 33 ] One manner that Outbrain claimed to distinguish itself from Taboola was that it tried to pre-filter spammy links before displaying them, whereas Taboola had a have called Taboola Choice, where users can offer feedback on what recommendations they do not like. [ 34 ] [ 35 ] Both Outbrain and Taboola have been described by Internet commentators as alternatives to Google AdSense that content publishers could consider for tax income streams. [ 36 ] [ 37 ] In November 2012, in reply to criticism of it for low-quality links, Outbrain decided to cut off showing such links and stated that doing so would cause it a 25 % gross cut, but that it was authoritative for its long-run reputation with publishers and users. [ 38 ] In 2021, Outbrain revamped its algorithm to incorporate machine teach and artificial intelligence to improve the quality of its ads. [ 39 ] however, the choice of Outbrain ‘s recommendations have been debated. [ 34 ] [ 40 ] [ 41 ]