The Ultimate Book Marketing Timeline for Indie Authors

With indeed many book commercialize strategies available to promote your book, it’s easy to get overwhelm and have difficulty determining what to do and when to do it to give your book the best prospect. Marketing a koran is a complex part of the overall publish process and takes proper plan. This book market timeline for indie authors is designed for the writer who is merely about to begin writing, however since all these strategies are authoritative, you can begin to address each one no topic where you are in your publication march .
With therefore much information to digest and so many strategies available, it ’ south best to give yourself batch of time to set these strategies in gesticulate. To stay organized it ’ s a thoroughly theme to have a marketing calendar specifically for your ledger commercialize. In this post, we ‘re going to examine seven unlike phases of the book commercialize timeline .

7 Phases of the Book Marketing Timeline

  1. Before You Begin Writing
  2. As You Begin Writing
  3. While You’re Writing
  4. While Your Book is Being Edited
  5. Two Weeks Before Release
  6. Release Date
  7. Post Release

Step 1: Before You Start Writing

Creating a detail script marketing plan or generator clientele plan will help you think about all the strategies and effort that will be necessary to market your book correctly. Knowing that success is measured differently ; it is necessity to understand what it means for you .
Before you create a marketing plan, it ’ s a good theme to get your arms around these questions as they will affect your overall reserve market strategy. book marketing brainstorm

  • Who is your target audience and who did you have in mind when you wrote the book?
  • What are your goals?
  • If you wrote the book to make money, how many books do you want to sell? (You can break this down into pre-release, first month, first quarter, first year.)
  • If you wrote the book to inspire others, how will you achieve this and position yourself as a subject matter expert on the topic you are writing about?
  • If you wrote the book to add professional credibility, how will you measure this?
  • It’s also important to know how much money you can spend on marketing and how to evaluate book marketing services.

Begin to list out what tools you will need to market and promote your book ? This article will list most of them, but feel free to do extra research. then create your timeline based on the one below. Start with the date your book will be released and work backward. Feel free to enhance this timeline for your needs and most importantly, enjoy the ride .

Creating a Timeline is Key

One of the best recommendations I can make to any author is to create a timeline for your integral project including the write, publication, and marketing phases. It ’ second o to look at each phase as an individual undertaking, but you should have an overview of the entire march so that each phase is completed on time and budget. A timeline support you focused and avoids stress .
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Step 2: As You Begin Writing

Use your judgment during this time to make sure you are focusing on your writing. You can perform any of the below tasks before you start writing or when you need a mental break .

Build Your Author Brand

Create a unique author stigmatize and display it across all social platforms, websites, and collateral material. A post might be a logo, your name or series diagnose and include specific colors, baptismal font styles, or wording. It might represent the message of your book. Be creative .
Free Online Course: How to Build an Author Platform

Craft Your Book Metadata

Begin working on your book metadata including your book description and writer bio. Understand the importance of BISAC national codes and which ones are the most relevant for your reserve. Make sure you understand how recompense works and the costs associated with printing and distributing your book. IngramSpark has a Publisher Compensation Calculator which will help you determine how much you will earn from your titles sold through the distribution channels .
Take IngramSpark’s Free Online Book Metadata Course

Create Your Author Website

Create a 5-page writer web site. Include an About the Author page, About the Book page, Blog, Contact the Author page and a Homepage. You can add pages as meter goes on, but this is all you need to get started .

building email list_book marketing timelineBuild Your Email List

Start building your electronic mail list by offering something in reappearance for an electronic mail address ( think game show, contest, or rid capacity ). Place electronic mail signup forms on your web site, social media accounts, and in your e-mail signature. Start communicating with your list by sending a newsletter with an article related to your record ’ mho message, some interesting facts or news about the lapp, and a promotion or giveaway related to your approaching script. This scheme should continue to evolve as you gain more followers and become more market grok .

Devise Your Social Media Strategy

Begin formulating your social media scheme by using one or two platforms you feel would be best for reaching your prey hearing. It ’ second better to direct your time mastering one social platform than do an average job on respective. Create a blend of memes, posts, tweets, articles and other content relevant to your book ’ s message. 20 % of the clock time should be for promoting your book or bringing your followers on your publish travel. 80 % of the meter should be content interesting to your followers that does not directly promote your record .

Revise Your Social Media Strategy

Two early social websites that shouldn ’ triiodothyronine be ignored are Goodreads and YouTube . Although both are not considered traditional social media platforms, they offer similar strategies for attracting and acquiring firm followers and building your mark .
On Goodreads , authors can promote and advertise their books while connecting with readers and early authors. It ’ sulfur besides a bang-up resource for finding readers who will review your bible .
YouTube offers authors a gamble to post and promote television content along with searchable text within the body of each post. Authors should find a way to create challenging videos and post them on a consistent basis. Reading excerpts from your koran, posting a koran preview or writer consultation are great ways to promote your book, message, and brand .
Free Online Social Media Course for Authors

Step 3: While You’re Writing (3-6 months)

When you take a break from writing to focus on book commercialize, you will most likely gain a deeper appreciation of your writing, as most authors would preferably write than market. When you come back to your write, you should have renewed energy to continue with your book .

Research Book Reviewers

Make a number of koran recapitulation companies and their requirements. Send advanced review copies of your book to the organizations who require unpublished ferment and have long lead times. There is a growing number of reviewers, bloggers, and companies like NetGalley who accept advanced digital copies. Think about any influencers you might know who would read and review your record. This scheme should continue flush after the exhaust. online book marketing

Start a Blog

Start blogging about the subject matter and message from your reserve. Look to create a blog article monthly going ahead .

Create a Media Kit

Create a media kit out including information about the reserve, your setting, your master author photograph, any ledger promotion surrounding the project along with answers to what could be common customer/media questions. Add this to your web site on the ‘ About You ’ page .

Pre-Publishing Strategy Update

During these months or oklahoman, it ’ s a good idea to get a jump on your writer market platform by preparing and printing out Advanced Reader Copies ( ARCs ) of your book. These copies can be sent to ledger review companies, particularly those who require books to be received at least 90 days before the publication date. Sending a book to a newspaper or magazine 3-4 months before the publish date suggests that the author/publisher is a season professional and understands the bible diligence .
Most importantly, having the publish date out respective months gives the writer time to build up their follow and get all components of their generator platform ready for a successful book launch .

Consider Events

Be true to yourself and decide if you are comfortable speaking to people face-to-face, in front of a television camera or over the phone on a live radio consultation. This will help shape your book selling scheme and allow you to focus on your strengths. If you are o with public speak, make a number of any book fair or events, radio shows or podcasts you should approach. As you talk to early authors and gain more feel, you will know which events to attend. Mark these on your market calendar .
While virtual events and engineering have replaced face-to-face events, authors have had to rely on and adapt to technology more than ever before. Writers ’ conferences, script clubs, and web log tours have become the ‘ virtual ’ average for authors. They besides provide an low-cost and time-effective way to become a better writer and a more successful generator .

Apply to Book Awards

inquiry and list out any book awards you might want to submit to, but be indisputable the award warrants the submission by using this checklist. Make certain you adhere to any deadlines and target these on your market calendar .
book covers_ book marketing for every genre

Step 4: While Your Book is Being Edited (1-2 months)

The importance of having your ledger professionally edited can not be understated, but while that ‘s going on, you can be working on getting the stick to book market strategies in movement .

Pick Your Dates

Finalize your publication date and spill go steady along with your pre-release scheme. Promoting your book relies on these dates indeed timing is critical .

Consider How You ‘ll Sell Your Book

Create a book page on your writer web site and decide how you ‘ll sell your book. Will you sell, put, and ship orders yourself, sell and have person else handle the compact and transport for you, or merely link to online retailers where your book is available. You can always adjust this scheme. many autonomous authors start off by sending visitors to retail sites because it ‘s easiest .
If you ‘re matter to in selling from your writer web site as your own retailer and having Ingram handle your rate fulfillment, you can explore Aerio. Like IngramSpark, Aerio is run by Ingram, so while IngramSpark is the publish, print, and distribution piece for indie authors, Aerio is the sales piece. Readers can place orders on your author web site using a appliance you embed from Aerio, and your sales will be processed, packed, and shipped by Ingram without you having to place individual consumer orders or tamp down and ship them manually. Learn More About Aerio.


research Options for Help

Gather information on bible promotion companies and understand what is involved in pre-releasing a book. many release and paid promotional companies can help you launch your script. Look into book tours, signings, and other digital and physical writer events .

Start Creating Promotional Material

Create video subject to promote on social media, your web site, and YouTube duct. Design and print any collateral material such as bookmarks or sell sheets. Create memes, web log posts, tweets, and articles and proactively build your following using social media best practices. Remember quality over quantity, and inquiry post scheduling software that can automate the post procedure .

research Reviewers


Make a list of book reviewers to approach about your record. There are many places you can solicit reviews starting with friends, colleagues, alumni, and recapitulation sources listed on the internet. Until organic reviews are appearing systematically, you will need to ask everyone to read and review your koran. Your promotional efforts should bring in a percentage of reviews, but, it ’ s up to you to get the others. Be creative and coherent .

Step 5: Two Weeks Before Release

Having a good book launch is essential. Your ranking, sales numbers, reviews, and overall action play a character in building momentum, awareness, and establishment .

Check Your Book Metadata

once your koran appears on-line, make sure all the book metadata is compensate .
Take IngramSpark's Free Online Course, Metadata for Books

Enhance Your presence in Online Book Communities

Create an Author Central account on Amazon and populate it with your writer bio, images, and script preview if you have one. Connect your web log feed allowing it to show on your writer history. Set up your Goodreads report and begin to understand how you can benefit from using Goodreads .

Consider advertise

spirit for advertise opportunities that can complement any promotional strategies afoot. These ad opportunities can be in print and digital format. Make certain you evaluate all compress kits to determine if their ad lines up with your demographics and if the spend justifies the potential scope .

Step 6: Release Date

This period is about keeping the momentum moving. Visualize having many spinning plates in presence of you. You will need to give each plate attention to keep it from crashing to the ground .
Watch your ranking and koran numbers on Amazon. If you hit best seller condition make surely you take a screenshot of your book page with the icon Amazon adds and promote it on social media. Being a best-seller is validating for your pre-release focus, but keep in mind your overall goal should be about consistent monthly sales. If you have done a good job implementing a robust book market scheme, your numbers should stay fairly reproducible. book sales_book marketing
Update social media and your web site about the book release. Follow up on any promotions and giveaways to make sure they are launching .
Keep stoking the marketing open fire !

Step 7: Post-Release Checklist

Approach local bookstores about carrying your book. If they agree, make certain you send local anesthetic customers into that store to buy your book.

Follow up with each scheme on this timeline to make sure that you have completed all the tasks. It ’ randomness all right to approach path and follow up with people who never responded or were initially not interested. It ’ south all about record sales, therefore if your book is selling people will be more slope to be involved .

Book Marketing Timeline Worksheet_Free Download

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