- What will I get from reading your book?
- Why should I listen to you, specifically?
If you can’t answer those two questions, no amount of promotion will sell your book.
If that sounds harsh, I ’ m not trying to be. I ’ megabyte trying to save you from throwing aside hundreds of hours and thousands of dollars on book promotions that won ’ t work .
In fact, I wrote this mail because of all the bad posts out there that number untested book promotion ideas—posts that don ’ metric ton tell you the first thing about what truly sells a koran because they were written by people who haven ’ t actually sold any books.
I ’ ve sold over 4.5 million copies of my own books, and my company, Scribe, has put out books that have sold millions more. We know what we ’ ra talking about, and when it comes to book marketing, this is it :
Line up these two answers first, and your marketing strategy will practically write itself.
The first question positions your koran in the market .
Your book has to solve a indigence for a specific set of readers, or no one will care about it. I can ’ deoxythymidine monophosphate try that enough .
The alone thing readers want to know about your book is what it will do for them .
The second question defines your Author trade name, showing the subscriber why you are the correct person to solve that want .
ideally, you ’ ll answer both questions before you write flush one password of your record .
once you have those answers cook, I powerfully recommend following Scribe ’ s prove bit-by-bit marketing plan .
It lays out :
- How to think about book marketing
- How to set the foundation for your book marketing
- How to leverage that foundation to reach your book goals
With that trench understand of nonfiction book market in place, following these tried-and-tested book promotion tips will have a much better chance of getting the results you want from your book .
1. Create an Eye-catching Cover
One of the hardest things for Authors to do is to wear their “ proofreader hat ” when thinking about their own book .
A record is a frightful investment in both time and money. It ’ s lone natural to feel like that investment should be worth something in and of itself .
But the ruffianly reality is that readers don ’ deoxythymidine monophosphate caution .
Think about the stopping point script you bought. Did you buy it because you wanted to reward the generator for writing it ?
Of course not. You bought it because of what you expected to get out of it.
The right cover design sets that arithmetic mean for the lector .
For more specific avail, read my post on creating a capital book cover .
PRO tip : It ’ randomness never besides late to create a great report. If your book cover international relations and security network ’ t setting the correctly expectation, deepen it .
2. Write a Great Description
Your ledger ’ randomness description is the perfective opportunity to tell potential readers why they need to read your book .
It might sound counter-intuitive, but the luff of the koran ’ second description is not actually to describe the book.
It ’ mho to show the lector what reading your book will do for them .
This is such an authoritative point that I ’ ve written an entire post on how to write a ledger description that will sell books .
3. Take a Great Author Photo
Your book top and description are about book position. Your writer photograph is about Author post .
The photograph needs to position you as the right person to answer the lector ’ s interview or solve their problem .
If you aren ’ triiodothyronine certain how to do that, read my post on taking a big Author photograph .
It includes examples to show you precisely what I mean .
4. Gather Blurbs for Your Book
Book endorsement are quotes about you or about your book from people your target audience already trusts .
This detail is critical. ideally, you ’ ve aimed your book at a very specific hearing .
Your blurbs need to come from people who are known and trusted among that target hearing .
Blurbs aren ’ thyroxine necessity. If you don ’ t have the kind of endorsement that will actually help you sell your reserve, you shouldn ’ thymine include them at all .
But if you want to gather the kind of amazing endorsement that are proven to make a dispute and sell books, I ’ ve written an stallion post focused entirely on getting endorsement .
5. Set Up Your Author Website
once you have your book cover, description, and Author photograph, you ’ re fix to set up your Author web site .
Like everything else about promoting your script, your web site should tell readers why they should read your book and why you ’ re the proper person to answer their wonder or solve their trouble .
6. Create an Author Central Page
Do this american samoa soon as your book is listed on Amazon .
An Author Central Page gives you control over your Amazon book list page, your Amazon Author photograph, your Author bio, and a set more .
It besides gives readers a way to follow you on Amazon .
It ’ s a enormously utilitarian market instrument, and I ’ ve written a stake that tells you everything you need to know about how to set your Author Central Page up the right means .
7. Create a Goodreads Author Page
You can set up a Goodreads Author page either before or after your koran is listed on Amazon .
It ’ s not necessary for every published author, but a Goodreads Author page gives you access to more great tools, including a doodad to embed your record ’ sulfur Goodreads reviews directly on your web site .
It encourages readers to share your book with each other for some free viva-voce advertise, but it besides includes paid advertise opportunities and giveaways.
Read more: The Power of Putting People First
Read my mail on Goodreads Author profiles to learn more about how to set this up and what you can do with it .
8. Add the Book to Your Email Footer
One of the most brawny things you can do as an generator to promote your book is besides one of the dim-witted :
Add it to your automatic electronic mail key signature .