10 Facebook Statistics You Need to Know in 2021 [New Data]

The use of Facebook has become part of our routine. We don ’ thymine even notice it anymore. We pick up our phones, or open up our laptops, and go straight to Facebook to see what ’ sulfur going on. In fact, Facebook has entered our lives so effortlessly, that at this distributor point it ’ sulfur arduous to imagine a liveliness before Facebook. Whether it ’ south politics or our private lives, Facebook has made information sharing easier than it ever was before. I mean, how else would you connect with your friends ? Or share your stories ? Or know what events to go to ? Or…there is sol much more that we depend on Facebook for.

Undeniably, Facebook connects more people than any ship’s company ever has in the past. And, businesses know this besides. The popularity of social media, and in particular that of Facebook has made brands rethink their market strategies and how they deal with customers. And now, millions of businesses around the world trust on Facebook to connect with people. That ’ south why it ’ randomness all-important that businesses, and precisely marketers stay ahead of Facebook trends in regulate to make the most out of their selling efforts.
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here ’ s a list of Facebook statistics that you need to know about in 2021 :

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1. How Many People Use Facebook?

How many people use Facebook graphic
Facebook has 2.80 billion monthly active agent users ( Facebook, 2021 ). If that number doesn ’ t blow you away, it besides has 1.84 billion users that are visiting the social network site on a daily basis. This means that users were visiting at least one of Facebook ’ s core products – which includes Facebook, WhatsApp, Instagram, and Messenger .
Facebook foremost hit the one billion monthly active users mark in October 2012 and crossed the two billion active users mark about five years by and by in June 2017 .
Facebook has reached such a massive consultation that it ’ mho become impossible for marketers to ignore. And since so many Facebook users visit the site on a daily basis, it makes them a bang-up potential hearing for your digital market efforts .
Facebook ’ sulfur mantra has always been about bringing the worldly concern close together, and in the 17 years since its launch, it has not alone achieved that, but it has exploded in popularity .

2. Facebook – The King of Social Media


Facebook statistics reach graphic

When it comes to social media, Facebook is the undefeated champion. Based on recent statistics, Facebook is the leading social platform, reaching 59.0 percentage of social media users ( eMarketer, 2020 ) .
Since its universe, Facebook has ruled the world of social media, and it seems like there ’ s no stopping the giant. Though there are many solid competitors like Instagram, Snapchat, Twitter, and respective others that are trying to compete, Facebook still stands strong among the competition .
Facebook has the most number of active users out of all the social media platforms and people spend hours a day scrolling through their Facebook feeds. For many of them, Facebook isn ’ triiodothyronine just a social media platform, it ’ s a way of life .
One of the reasons Facebook has been able to maintain its stagger emergence is its ability to meet users ’ needs. Over the years, Facebook has surpassed all expectations and has evolved to meet the needs of its growing exploiter base .
Its willingness to adapt to the latest trends and changes is besides why Facebook continues to reign as the marketplace leader .
hera ’ s a scout to social media marketing that can teach you how to advertise using social media .

3. Facebook Advertising Revenue

Facebook advertising revenue graphic
With Facebook ’ s massive achieve and popularity among marketers, it ’ mho no wonder that the bulk of Facebook ’ s gross comes from advertisements .
In the fourth quarter of 2020, the party brought in $ 27.2 billion in ad gross ( Facebook, 2021 ). That puts its average tax income per drug user at $ 10.14. not only does its ad gross make up about all ( 96.8 percentage ) of its $ 28.1 billion gross for the integral one-fourth, it ’ second besides a 31 percentage year-over-year increase .
In fact, Facebook earned significantly more in ad revenues in 2020 than it did the previous year. Totaling $ 84.2 billion for the class, that ’ s 21 percentage more than in 2019 .
This is even more impressive considering Facebook experienced a “ significant ” fall in ad demands at end of the beginning quarter of 2020 as a resultant role of the coronavirus pandemic. This was discernible in the higher seasonal worker fall in ad gross from the final examination quarter of the previous year to the first quarter of the take after year .
For example, Facebook ’ second 2020 first-quarter ad revenues fell 15.9 percentage from the $ 20.7 billion generated in 2019 ’ s fourthly one-fourth. In comparison, 2019 ’ s first-quarter ad revenues fell good 10.4 percentage from the former quarter .

4. Businesses Use Facebook

Facebook statistic of number of businesses using Facebook
There are more than 200 million small businesses around the earth using Facebook ’ mho tools ( Facebook, 2021 ) .
One of its most popular tools is the Facebook Page, where businesses can publish and share their business data like address, liaison details, and a description of the products or services that they offer. With this, brands can greatly increase their on-line presence .
There are many benefits to using Facebook Pages. Through them, businesses can reach one of the world ’ mho largest communities. They can besides build an hearing and connect with people who are interest in what they have to offer .
Customers can post questions to Facebook Pages, to which businesses can respond, which saves prison term and streamlines communication. In curtly, a Facebook Business Page is a free opportunity for your business to increase sword awareness and promote incontrovertible viva-voce .
If you ’ re looking to get started, here are 19 easy steps to setting up a cause of death Facebook Business Page .

5. How Many Americans Use Facebook?

Facebook statistic on number of Americans who use Facebook graphic
Out of the U.S. population aged 12 and above, 63 percentage call they use Facebook ( Edison Research and Triton Digital, 2020 ). That ’ s an estimated 178 million Americans .
Facebook continues to be among the most wide used social media platforms among U.S. consumers. And just to show how dominant Facebook is, the same survey shows that 80 percentage of this lapp group use social media. With this Facebook statistic, it ’ mho safe to say that there are way more Americans who use Facebook than those who don ’ t.

Facebook is besides the most widely-known social media platform. In fact, 95 percentage of the U.S. population know what Facebook is, meaning that it ’ second more long-familiar than its closest competitors like Instagram, Twitter, Snapchat, and Pinterest .
Age appears to be a distinguish gene for users when it comes to Facebook custom : 74 percentage of Facebook users in the U.S. are between 35 and 54 years honest-to-god. This falls to 64 percentage for those between 12 and 34 years old, and just over half of those 55 and older use Facebook .
Knowing the prefer social media platform of the U.S. population can provide valuable information for marketers looking to target this market .


Young Adults Prefer to Use Facebook

contrary to democratic impression, Facebook still remains the dominant allele social media platform for young adults. 65 percentage of Facebook users are under the old age of 35 ( Statista, 2019 ), which means that they fall under the historic period demographic of Millennials and Generation Z. This Facebook statistic besides shows us that for the most separate, young adults prefer to use exchangeable social media platforms to interact with others their age .
Despite other social media platforms such as Snapchat gaining popularity among young adults, Facebook still has the attention of Millennials and Gen Z. Understanding Facebook demographics helps to drive your trade name ’ second on-line presence and guides you on how your commercial enterprise can benefit from marketing through the right channels. Getting to know what platform your prey market is using most of the time helps to determine which platform makes the most smell for your commercial enterprise to utilize. This brings you a step closer to improving engagement with your target consultation alternatively of wasting your marketing efforts by promoting on platforms that your target consultation international relations and security network ’ t active agent on .

7. Facebook Users Choose Mobile Over Desktop

Facebook statistics of users accessing the platform on mobile phones graphic
One of the reasons Facebook has become such a huge social network global is its mobile approachability. unrestricted access through multiple mobile apps equally well as its mobile web site has given Facebook an edge over competitors without a mobile-first overture .
98.3 percentage of Facebook users entree the sociable media platform via their mobile devices ( DataReportal, 2021 ). That means that lone 1.7 percentage of Facebook users log in entirely on their desktops or laptops .
due to Facebook ’ s compass on mobile devices, it comes as no surprise that it ranks as one of the most-downloaded apps worldwide. For case, in the Google Play Store, Facebook Messenger, Messenger Lite, and Facebook frequently rank among the most popular apps .
This Facebook statistic besides helps to emphasize how authoritative it is to optimize your content for mobile devices. With drug user quilt becoming the primary finish, mobile approachability is something that marketers can ’ t afford to ignore .

8. Average Time Spent on Facebook


When it comes to meter spent on Facebook, the latest Facebook statistics show that users spend an average of 19.5 hours on the sociable media app each month ( DataReportal, 2021 ) .
This means that, aside from being the most popular sociable media chopine, it ’ randomness besides the most democratic social media mobile app. Whether it ’ s scrolling down a newsfeed while waiting in cable to buy groceries, on the train to work, or that last scroll before bedtime, it ’ sulfur authorize that Facebook plays a significant function in consumers ’ casual lives .
Compared to other big social apps, people spend about the same sum of clock time on WhatsApp, at 19.4 hours per calendar month. This is followed by Instagram, on which users spend 10.3 hours per calendar month. incidentally, WhatsApp and Instagram are besides owned by Facebook .
For marketers, it ’ mho important to understand the time spent on social media apps matters because the more time people spend on these apps, the higher their chances of being exposed to advertisements. This is besides why it helps to know Facebook statistics like the best time to post on Facebook .
From a user ’ randomness perspective, this Facebook statistic is interest because Facebook launched a creature in 2018 that lets them track how long they ’ ve spend on Facebook. It besides lets them set a time limit and receive an automated reminder when they exceed their allocate time .

Marketers Love Using Facebook
Being the biggest sociable media locate out there, Facebook gets its fair contribution of care from marketers ampere well. For exemplify in the US 86 percentage of marketers are using Facebook for advertise ( Emarketer, 2018 ) .
regardless of the size of your commercial enterprise, Facebook is a big target to start your social media commercialize efforts. Almost all types of message works well when it comes to sharing on Facebook, which makes it easy to get started on. Through Facebook not only do marketers reach out to their prey hearing, but they can besides use the social media platform to interact with their customers and enhance their relationship with them. Facebook advertising besides helps marketers use the data they have to refine their strategies and target their audience in a more cost and time-efficient manner. Check out this Facebook ads for beginners video to learn more.

10. Products Discovery via Facebook

Products Discovery via Facebook
Facebook is connecting people to brands and products. In fact, 78 percentage of american consumers have discovered retail products to buy via Facebook ( Kleiner Perkins, 2018 ). The sketch suggests that more than half of the people have used Facebook to actively look for products, with the majority of them discovering raw products on Facebook ’ s News Feed, Pages, and Groups .
Facebook is becoming increasingly crucial as a discovery platform. Users don ’ triiodothyronine equitable spend time on the platform to get in touch with others, or to partake more about their lives, but besides to browse, research, and find inspiration. This information can besides be of value to marketers, in order to help them improve the customer journey. Understanding what the customer is looking for can lead to marketers making it easier for people to discover products on mobile and as a solution businesses driving more sales .

Conclusion

That ’ s a wrap for the top 10 Facebook Statistics for 2021. It ’ sulfur safe to say that in this day and age your consultation is using Facebook, and your competitors are besides. In order to stay on top of trends, you need to make sure that your Facebook strategy is up-to-date. specially with the use of Facebook evolving over the years, it ’ second significant for marketers to step up their game in light up of these Facebook statistics for 2021. If done right, Facebook can be a game-changer for you and your business .
Facebook statistics full infographic

Here’s a summary of the Facebook statistics you need to know in 2021:

  1. 2.80 billion monthly active users use Facebook. It besides has 1.84 billion users that are visiting the social network site on a daily basis.
  2. Facebook is the leading social media platform, reaching 59.0 percent of social media users.
  3. Facebook brought in $27.2 billion in ad revenue in Q4 2020.
  4. More than 200 million small businesses around the world use Facebook’s tools.
  5. More than six out of ten (63 percent) of the U.S. population aged 12+ claim to use Facebook. 
  6. 65 percent of Facebook users are under the age of 35.
  7. 98.3 percent of Facebook users access the social media platform via mobile phones.
  8. Facebook users spend 19.5 hours per month using the Facebook app.
  9. 86 percent of US marketers are using Facebook for advertising.
  10. 78 percentage of american consumers have discovered retail products to buy via Facebook .

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