however you got here, welcome. here ’ s how to make money on TikTok .
TikTok ranks as the 6th most-used social media platform worldwide, with over 1 billion active voice users as of January 2022. That ’ s a adult market .
many people have already figured out how to earn money on TikTok, and some consider it a full-time job. here are the best strategies for making money on the app .
Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social scheme in 2022 .
Can you make money on TikTok?
The short answer is : Yes, you can make money on TikTok .
But just like painting a picture or determining your x ’ second ex ’ s relationship condition, making money on TikTok requires a little creativity. While there are official, app-funded methods of earning cash ( see Strategy # 4 below ), there are batch of other ways that you can make money on the platform—even if you don ’ t have a long ton of followers .
exchangeable to social media creators active on other platforms, many TikTok users have already reached fiscal success through the app. And while TikTok may seem like a new frontier, the strategies you can use to make money will credibly look familiar ( check out our guides to making money on Instagram and Youtube ) .
How much do TikTokers make in 2022?
There are many ways to make money on TikTok ( see below ), and how you go about monetizing your account will determine your earnings .
Brand partnerships on TikTok can make you upwards of $ 80,000. That ’ s right — if you ’ re a adult adequate godhead ( with a boastfully and engaged hearing and a track read of success on the platform ), you can buy an expensive cable car with your earnings from one television .
As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $ 20 to $ 40 after reaching a million views .
Learn more about the TikTok Creator Fund here .
Who makes the most money on TikTok?
sol, blue-sky-wise, a successful TikTok profile can set you up for life—but even if you don ’ t have millions of followers and billions of likes, you can hush use it to make money .
4 ways to make money on TikTok
Strategy 1: Partner with a brand you trust
Sponsored content on TikTok is defined as content for which you receive something of value. That ’ s the finish, right ? For exemplar, a brand might pay you to make a TikTok video talking about how capital their soy sauce candles smell, or you might receive a release sky dive trip in exchange for posting about it. ( Though we ’ rhenium not recommending taking any rid skydiving offers ) .
And brands are very much interested in entering such paid collaborations. A study on influencer selling found that in December 2019, 16 % of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68 %. In early words, influencer market is blowing up on the platform .
source : eMarketer
According to the lapp study from eMarketer, companies want to spouse with folks who have a follow that knows and trusts them, particularly in the context of the COVID-19 pandemic and ongoing social judge movements .
Which brings us to an crucial bespeak : don ’ deoxythymidine monophosphate seek out to partner with companies whose views don ’ deoxythymidine monophosphate align with your own. The way you engage with your audience is uniquely yours. Your followers may care about your inspirational soup metaphors or how many languages you can speak or manicure, but they care about your ethics, excessively .
here are some tips for getting started with sponsor message :
Only reach out to brands or organizations you really love
If your TikTok is all about your raw vegan travel and all of a sudden you start posting about your favored local burger joint, your followers will see right through you. not lone is this jumble, but it besides makes you look like a sellout. sol, make sure that your sponsor content aligns with your regular message .
Boost your OG KD with the new KD Flavour Boosts. Our favored is Jalapeño 🌶, what ’ mho yours ? # KDFlavourBoost @ kraftdinnerca
♬ master sound – Aileenchristineee
Make a press kit for your TikTok account
A press kit out is like a movie preview for yourself. It hypes up all of the great things about you ( and gives brands good reasons to work with you ) and includes contact information, photograph, and noteworthy achievements. Make them want to see what happens following, bag of popcorn in bridge player. Websites like Templatelab offer press kit templates for complimentary .
Create a few non-sponsored posts
Brands will want to see that you have what it takes to drive sales to their business. Making a couple of ( non-sponsored ) posts chatting up your favored pair of shoes will make that baffling peculiarity sock brand more likely to want to partner with you .
Use the Branded Content toggle
People don ’ thymine like being deceived—and it turns out, apps don ’ t like it either. Tiktok created the Branded Content toggle switch to make certain that users were being diaphanous. If you ’ re creating content for sponsorships, hit the button ( or risk your video being taken down ) .
Strategy 2: Partner with an influencer
This is the turn back of the first scheme. If you are an build business looking to grow your presence ( and make money ) on TikTok, reach out to an influencer whose content aligns with your stigmatize .
Fashionista Wisdom Kaye recently partnered with perfume company Maison Margiela in this TikTok, and food blogger Tiffy Chen partnered with Robin Hood ( the flour, not the fox ) in this one :
According to this study by Tomoson, every dollar spent on influencer marketing yielded an average of $ 6.50 for the business, with the top 13 % surveyed reporting a render of $ 20. What ’ s more, one-half of marketers say the customers gained through influencer marketing were higher quality than customers brought in through other channels, like electronic mail market or organic research .
In conclusion : influencers, well, influence. efficaciously. ( even micro-influencers ! )
If you ’ re in the U.S., you can use TikTok Creator Marketplace to find the proper influencer for you. The marketplace web site connects brands with influencers. Any mark can join, but it ’ s only accessible for influencers by invitation ( for now ) .
Outside of the U.S. and TikTok-sanctioned market, search for hashtags that align with you and your commercial enterprise ( # dentist, # faintinggoats, # thrifting ) and scroll through the content. Or, barely explore the app yourself, liking the video you like and ignoring ( or hitting “ not interested ” ) on the ones you don ’ t. The app will start showing you what you want to see. It ’ s chilling ache like that .
Take your clock time scrutinizing each creator ’ sulfur page—we ’ ve all heard the age-old report of the dolorous influencer ’ s non-racism non-apology. Stay aside from baffling TikTokers. It ’ second 2022 .
Strategy 3: Use Tiktok to advertise your products
If you ’ ve already established merchandise, this is the most obvious path for moneymaking : create TikToks that show off your products, including all the details that make them unique. Make surely you include a link to your shop class in your bio .
hera ’ s a great exemplar —fashion sword Klassy Network shows off how to wear a “ brami. ”
You can besides create your own, personalized merch, like italian Greyhound ( and proud brave icon ) Tika the Iggy did. The andiron ’ sulfur owner, Thomas Shapiro, sells Tika-branded clothe on-line. Makeup brands like Fenty Beauty and Cocokind are besides killing the merch game .
Strategy 4: Get TikTok’s Creator Fund payouts
This is the app-sanctioned mercantile method we were talking about earlier. On July 22, 2020, TikTok announced their fresh Creator Fund, pledging to give $ 200M U.S. to “ encourage those who dream of using their voices and creativity to spark inspirational careers. ”
The internet—and the world—ate it up, and only a week late, they announced that the fund would grow to $ 1B U.S. by 2023. So how do you get your hands on that sweet creator cash ? The app has a few boxes you have to tick before you can apply :
- Be located in the US, UK, France, Germany, Spain or Italy
- Be at least 18 years of age
- Have at least 10,000 followers
- Have at least 100,000 video views in the last 30 days
- Have an account that abides by TikTok Community Guidelines and terms of service
You can apply for the Creator Fund through the app—as long as you have TikTok Pro ( the best things in biography are not free ) .
Tips for getting paid on TikTok
If the big bible on social media had a moral, this would be it. And american samoa hard as it is to believe that authenticity is authoritative in our highly filtered world, internet users crave actual contented .
In this 2019 study, 90 % of the 1,590 adults surveyed said that authenticity is crucial on-line, but 51 % said that they believe less than one-half of brands create influence that resonates as authentic .
therefore whether you ’ rhenium hop on a dancing vogue or showing off your crochet frogs, stay true to you. It ’ s the surest way to gain followers you ’ ll keep—and hopefully, earn some real money .
This goes hand in hand with authenticity. The rules around posting sponsored contentedness and divulging when you get free stuff are reasonably fogged, but it ’ south always well to err on the side of caution .
TikTok ’ sulfur branded contentedness toggle adds a disclosure for you ( # Ad ), then make certain you use it when allow .
Look to your favorite creators for guidance
If you ’ re not certain where to start, start scrolling. Odds are, some of your favorite creators are making money from TikTok. Check out what they are doing—brand deals, promoting T-shirts, spelling their Venmo in rudiment soup—and test to put those like strategies into action .
Don’t ditch your regular content
If every unmarried one of your TikToks is sponsored content or promoting something, your followers will lose pastime. You got tantalum play it cool .
Makeup artist Bretman Rock posts partnerships with Yves Saint Laurent, but besides curious video outtakes, his favored Filipino foods, and of course, the makeup and fashion content that earned him all of his followers in the beginning set .
@ YSL Beauty making me perfect even tho I already am. Ft the Touche Éclat penitentiary # yslbeautypartner
♬ original strait – bretmanrock
tied big brands like Ben & Jerry ’ s post TikToks presenting their position dogs ’ Halloween costumes. Don ’ deoxythymidine monophosphate always make it about money .
Don’t give up
Making money on this social network international relations and security network ’ deoxythymidine monophosphate easy. If it was, we ’ d all be Addison Rae. ( It ’ second cool to joke about that—she herself acknowledges how many folks don ’ metric ton think she has a real job. And she does it with the assurance of a 20-year-old who makes 5 million dollars a year. )
If you get shut down by one sword or influencer, keep trying. Hard bring pays off—literally .