Your Brand ’ s Guide to Facebook Marketplace : A New Channel For Growth
Sell more with BigCommerce and Facebook
Imagine settling into your couch after a day at work and flipping on your television — entirely to realize that it only shows one channel .
You ’ d be confused, annoyed, and disappointed .
People respond better when they have options, and it ’ randomness even better when those options align with things that they already do .
back in the day when Blockbuster was around, we ’ five hundred grab our popcorn and candy while picking out a flick. It makes sense .
- Order Uber Eats while in an Uber? Sure.
- Booking an AirBnb experience while in your AirBnb? Of course.
- Pairing your car and hotel rentals? So easy.
Determining your sales channel scheme is precisely the lapp : it ’ randomness significant to give your shoppers a balance of choices .
According to the BigCommerce 2018 Omnichannel Report, fewer and fewer shoppers are spending their money in-person, opting alternatively for on-line purchases .
From a demographic point of view, only 9.6 % of Gen Z respondents bought an item in a physical store in a six calendar month period. That ’ s well less than older generations buy items in a physical memory – well less than their older generations ( Millennials at 31.04 %, Gen X at 27.5 %, and Baby Boomers at 31.9 % respectively ) .
Why Facebook Marketplace?
Facebook is an important tool for brands who are matter to in selling their products to target audiences .
previously entirely available as a peer-to-peer shopping marketplace, Facebook Marketplace has expanded to include merchant deal .
As the retail world becomes increasingly omnichannel with more and more opportunities to sell in different places, Facebook Marketplace gives brands a gamble to capitalize on the interactions already taking plaza on Facebook .
As of October 2018, more than 800 million people globally use Marketplace each month to browse, buy, or sell items, giving retailers an opportunity to drive discovery and sales of key products in a put where their consumers are already shopping .
Do keep in mind that Facebook Marketplace is currently only available for US merchants.
here ’ s what you need to know to take advantage of Facebook Marketplace nowadays .
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What is Facebook Marketplace?
Marketplace is a commodious address for people to discover, buy and sell items .
People can find what they ’ ra looking for by filtering their results by location, category and price .
By listing on Marketplace, you can reach buyers where they already are .
persona via Facebook
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Facebook Marketplace Categories
People and brands may list items in the succeed categories :
- Clothing & Accessories.
- Home & Garden.
Shoppers can view certain categories, view all categories, or research for a particular product .
Things To Consider When Selling on Facebook Marketplace
1. Orders must be shipped within 3 days and received within 7 days.
For brands that make handmade goods, it ’ mho important to modify the come you have available to solve for any issues with supply and demand .
2. Not all ecommerce platforms sync with Facebook Marketplace.
Below are examples of ecommerce platforms Facebook Marketplace is partnered with .
3. There will be lots of communication/messages from buyers.
“ Facebook Marketplace is inactive a new concept for some consumers. Be affected role in educating your consumers by answering questions as professionally and in a timely manner, ” said Danette Martin, who owns the custom decal company Sweetums Signatures .
As with any sales channel, on Marketplace you ’ ll meet questions from people who are interested in purchasing your merchandise, or from people who have already purchased and are organizing how they will receive the item .
You ’ ll want to quickly master your tone and communication templates for customers for pre- and post-purchase inquiries .
Customer service communications are an often-underused way to make your brand voice polish and sincerely enchant customers .
The Benefits of Selling on Facebook Marketplace
Facebook Marketplace offers an easy way to help increase the discovery of a brand and its products .
1. Extended reach.
Retailers on Marketplace will be able to get their mark and products into the marketplace .
2. Personalized customer experience.
Facebook Marketplace surfaces products relevant to consumers, helping your business find the correct customers .
This helps ensure that your product is being seen by the right consultation, ultimately resulting in an increased opportunity that the interaction will lead to a purchase .
How to Sell on Marketplace
Selling on Facebook Marketplace is an easy summons, but it is different for merchants versus individuals. here, we ’ ll take a dive into both .
For BigCommerce merchants:
Integrating the Facebook Marketplace into your BigCommerce store is easy, according to Danette Martin, owner of Sweetums Signatures. “ It ’ s highly simple — and takes 10 minutes, possibly. You set up your account, sync your store, and have an instantaneous presence with blink of an eye sales. ”
Before you get started, make sure you prepare your store for the synchronize by making certain your inventory is up-to-date and accurate .
From your BigCommerce memory control dialog box, voyage to your Channel Manager and select the Facebook icon .
From there, you ’ ll see a box that outlines the rules of Marketplace. here, you ’ ll have the option to click a button to say you ’ re matter to .
After clicking, you ’ re all hardening .
You ’ ll now be in Facebook ’ s Marketplace recapitulation march, which gives them time to determine whether or not your products are desirable to sell on Marketplace .
This process typically takes less than a week .
presently, access to Facebook Marketplace by BigCommerce merchants is specify to those selling in the come categories :
- Apparel (Men & Women).
- Baby & Kids.
- Bags & Luggage.
- Beauty (Women).
- Home Furnishings.
These Merchants Grew with Facebook Marketplace
Merchants all over the US have an opportunity to broaden their reach, get more purchases, and build their brand by using Facebook Marketplace as a new channel for sales .
For BigCommerce merchants, adding Facebook Marketplace is comfortable to do, with built-in subscribe and growth coaches available to help with implementation. Read two success stories below .
1. Sweetums Signatures.
A family-owned business since 2007, Sweetums Signatures provides custom-made, low-cost vinyl stickers and decals for all kinds of housewares. As owner Danette Martin was laying out her 2019 marketing plans, BigCommerce approached her about potentially listing Sweetums items on Facebook Marketplace .
“ I was approached by BigCommerce at first, not very knowing about the opportunity. After far inquiry, we discovered Facebook Marketplace has $ 0 number fees with an automated data prey from BigCommerce. It was a no-brainer, really. ” – Danette Martin, Owner, Sweetums Signatures
After integrating Facebook Marketplace with the BigCommerce store, Sweetums was cursorily able to make her armory available for purchase — and it instantaneously saw success, including a 33 % year-over-year increase in sales .
“ Our sales have increased dramatically. It besides gave our Facebook Business page a better presence, ” said Danette .
As she continues to see success in her occupation, she ’ second soon expanding their merchandise offer to include engraving arsenic well .
Finding Success on the Facebook Marketplace
Read their shell study to learn more about Sweetums Signature ’ sulfur achiever on Facebook Marketplace .
2. Hats Unlimited.
With seven locations across Southern California, Hats Unlimited has sold a large diverseness of hats since setting up shop class in 1994 .
After searching for a new channel to add vulnerability to the brand, it decided to start selling on Facebook Marketplace .
Libero Gruppioni, owner of Hats Unlimited, reports that they ’ ve had great achiever ever since .
“ In the last few months we have seen sales increase of 20-30 % attributable directly to Facebook Marketplace .
Customer betrothal with our Facebook page is besides way up on posts and in the form of page likes .
additionally we receive a huge volume of questions each day in the comments of our workshop products, which has kept us busy but besides gives us a direct point of contact with our customers leading to higher conversion rates. ”
Facebook Marketplace Q&A
Starting to sell your items on Facebook Marketplace is a adult decision, so it ’ sulfur crucial that you make certain you know all of the ins-and-outs of the chopine and how it integrates with your ecommerce provider .
1. Does Facebook charge for Marketplace?
No. Unlike other marketplaces, Facebook Marketplace charges no listing fees .
2. How do you download Facebook Marketplace?
Facebook Marketplace is already built into your Facebook app, or on the Facebook.com web site .
For BigCommerce merchants, you may monitor your Facebook activity through the Channel Manager .
3. How do I increase marketplace sales on Facebook?
There are respective ways you can edit your Marketplace listing to attract more sellers. Try one or more of these methods and see if it works .
- Optimize your Facebook listing by including more keywords in the title and description.
- Write a longer description with more details about the item.
- Hire a professional photographer to take pictures of your merchandise.
Tips to Taking High-Quality Pictures for the Facebook Marketplace
Shane Barker, Digital Strategist at Shane Barker Consulting, pro tips :
- Use a plain, clean background without any clutter.
- Take product pictures from different angles to show exactly what the product looks like.
- Add one picture showing the product in use.
- Use professional cameras to take high-quality, HD pictures.
- Make sure that the lighting is good and the product is clearly visible.
Facebook Marketplace Rules
To learn more about Marketplace, including what kinds of products are allowed and prohibited, view the Facebook Marketplace Commerce Policies .
The Commerce Policies apply to Marketplace, buy and sell groups, page shops, and Instagram Shopping .
1. Certain items cannot be sold.
Facebook maintains a list of items that are not allowed to be sold on Marketplace. These items include :
- Adult products or services.
- Digital media and electronic devices.
- Event tickets.
- Gift Cards.
- Healthcare items (thermometers, first-aid kits, etc.).
- Illegal, prescription or recreational drugs.
- Tobacco products or tobacco paraphernalia.
- Unsafe supplements.
- Weapons, ammunition, or explosives.
2. You must sell a physical item.
Anything that isn ’ t a physical product for sale can not be sold. For example :
- “in search of” posts.
- lost and found posts.
Services like housekeeping, american samoa good as consequence tickets, are merely available on the marketplace by coordinating with one of Facebook ’ sulfur partners .
3. The description of the item must match the image.
The photograph of the item you upload must match the deed and description that you give it .
4. Before-and-after pictures are prohibited.
Items for sale on Facebook can ’ t show a ahead and after picture ( case : a photograph showing weight loss ) .
Facebook has gone through great lengths to ensure that Marketplace is a dependable seat for people to buy and sell on-line .
If your item is delisted and you do not think you ’ ve violated the Commerce Policies, you may appeal the decision and Facebook will take another look .
If you come across an item for sale that you feel violates the Commerce Policies or Facebook ’ s Community Standards, you have the option to report the token and the seller .
As of October 2018, more than 800 million people globally use Marketplace each calendar month to browse, buy, or sell items .
As competition increases and omnichannel strategies come into play, merchants are looking for new ways to diversify their sales channels — which include tapping into existing networks and on-line platforms .
Facebook Marketplace is a place for people to discover, buy and sell items. By listing on Marketplace, you can reach buyers where they already are.
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