Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015

According to a recent report from the US Department of Commerce, e-commerce sales brought in $ 394.9 billion in 2016. The Commerce Department reports on-line sales grew 15.1 percentage in 2016 and accounted for 8.1 percentage of entire retail sales for the year. Internet Retailer, which covered the Commerce Department ’ s report last workweek, noted that the Commerce Department ’ s retail sales data included items not normally buy on-line, such as fuel and automobiles.

Excluding fuel and car sales, Internet Retailer ’ randomness calculations showed e-commerce growth slightly higher at 15.6 percentage, with on-line retail sales representing 11.7 percentage of sum retail sales versus the 8.1 percentage reported by the Commerce Department. “ US on-line retail sales grew faster in 2016 than they have in the past three years, ” reports Internet Retailer .

US E-commerce Sales & Web’s Share of Total Retail

Internet Retailer says full retail sales — factoring out fuel, automobiles, restaurant sales and bar sales from the Commerce Department ’ s report — reached $ 3.375 trillion in 2016 — up 3.9 percentage from 2015 ’ s sum retail sales. Going by Internet Retailer ’ mho numbers, e-commerce accounted from 41.6 percentage of all retail sales growth last year. Internet Retailer besides added that the majority of last class ’ randomness on-line sales growth was a consequence of Amazon. From Internet Retailer ’ south report :

here ’ second proof : The sum value of transactions from US consumers on Amazon.com reached $ 147.0 billion final class, a 31.3 % increase compared with $ 112.0 billion in 2015, according to Internet Retailer and ChannelAdvisor Corp. estimates .

Using these numbers, Internet Retailer says Amazon drove 65.9 percentage of US e-commerce growth last year — and 27.4 percentage of total retail sales growth. Opinions expressed in this article are those of the guest writer and not inevitably MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles. Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicate columnist for a act of daily newspapers from New York to Texas. With more than ten years of marketing management feel, she has contributed to a variety show of traditional and on-line publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy ‘s articles .

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