Master of Science (MS) in Marketing

commercialize practices have dramatically shifted with the advance of big data, marketing analytics, artificial intelligence, robotics, digital market and social media. today ’ sulfur marketers face an empowered consumer with a kind of media and purchase options at their administration .
Marketers now require a higher academic degree of technical capabilities. The Drexel LeBow Master of Science in Marketing provides a upstanding foundation in marketing strategy, research and planning vitamin a well as consumer behavior and global marketing. The course of study is besides highly flexible, allowing you to tailor your studies to your career goals by choosing from Drexel ’ s many graduate minors or from one of our three specialization career tracks or to customize your traverse to your specific career objectives .

Why Pursue a Master of Science in Marketing?

The MS in Marketing degree program provides the tractability for focus education in digital market and social media market strategies, leadership and/or up-to-date quantitative inquiry methodologies and techniques. The MS in Marketing academic degree at our Philadelphia campus is ideal for both marketers looking to broaden their technical foul skills and make a bigger impingement ampere well as career changers. As contribution of the Marketing Department, this graduate degree broadcast will emphasize analysis of and critical think about complex market problems ; the development of effective marketing strategies and tactics appropriate to the environmental context and effective promotion utilizing digital and mobile market .

Marketing Career Tracks

Digital Marketing Track

Enhance your degree with the Digital Marketing Track, which gives you the history and theoretical model behind new media, plus the hands-on skills to develop a strategic, integrate marketing approach. Learn best practices in build campaigns and measuring results ; understand consumer and influencer demeanor in the social kingdom. Ideal for positions such as social media analyst, media planner, director of integrate media strategy, and digital commercialize strategist.

Marketing Leadership Track

Become the agile leader required for success in today ’ second evolving and disruption-prone markets. Enhance your interpersonal skills and learn to optimize your team ’ s performance — both crucial assets in the tendency toward categoric, matrix-style and virtual business structures. Learn to build competitive value with post and reputation selling and understand the alone demands of military service organizations. excellent formulation for positions such as account executive, post coach, advertising/promotion director and commercialize coach .

Marketing Analytics Track

Use up-to-date tools to turn boastful data into actionable insights. Deepen your statistical art working with large business datasets. Differentiate yourself in the new, data-driven environment by understanding experimental blueprint and analysis. Hone your communication skills when presenting data findings and recommendations to leadership. Positions you well for jobs such as marketing analytics coach, digital market analyst, market research analyst, director of strategy and insights, and paid search director .

MS in Marketing Program Details Delivery

  • Full-time program completion within 18 months
  • Part-time program completion in as little as 24 months

Plan of Study and Course Requirements for the MS in Marketing Program

mention to the Drexel University Catalog for complete academic degree requirements and path descriptions for the MS in Marketing degree.

In accession to a master of Science academic degree in market, Drexel LeBow besides offers an MBA program with a specialization in market for students who are looking for a more generalize business education with a focus in the evolve worldly concern of market .

Master of Science in Marketing Graduate Minors

graduate minors highlight Drexel ’ s collaborative and interdisciplinary spirit by allowing you to take interrelate graduate-level courses outside of your major alumnus program. Enrich your graduate studies in marketing with auxiliary cognition and skills that provide extra professional expertness .
Examples of minors that may benefit MS in Marketing students include :

  • Entrepreneurship
  • Project Management
  • Business Analytics
  • Business

Students without a business background may find a minor in Business to be advantageous .
A full tilt of optional calibrate minors can be found on the Drexel Course Catalog .

Admission Requirements for an MS Degree in Marketing

If you want to learn more about Drexel LeBow ’ s Master of Science in Marketing course of study, you can attend an information session or request extra data. ready to apply ? Use our on-line application form to get started !

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