Salesforce – Wikipedia

American software company

Salesforce is an american cloud-based software company headquartered in San Francisco, California. It provides customer kinship management ( CRM ) software and applications focused on sales, customer service, marketing automation, analytics, and lotion exploitation .

history [edit ]

The ship’s company was founded in 1999 by erstwhile Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a military service ( SaaS ) company. [ 2 ] [ 3 ] Initial fund for the company came from Larry Ellison and Halsey Minor. [ 3 ]

In 2003, Salesforce held its first annual Dreamforce conference in San Francisco. [ 4 ] In June 2004, the company had its initial public offer on the New York Stock Exchange under the stock symbol CRM and raised US $ 110 million. [ 5 ] [ 6 ] In 2006, Salesforce launched IdeaExchange, a platform that allows customers to connect with company product managers. [ 7 ] In 2009, Salesforce passed $ 1 billion in annual tax income. [ 3 ] besides in 2009, the company launched Service Cloud, an application that helps companies wield serve conversations about their products and services. [ 8 ] In 2014, the ship’s company released Trailhead, a absolve on-line learning platform. [ 9 ] In October 2014, Salesforce announced the development of its Customer Success Platform. [ 10 ] In September 2016, Salesforce announced the launch of Einstein, an artificial intelligence platform that supports several of Salesforce ‘s swarm services. [ 11 ] [ 12 ] In February 2020, co-chief administrator officer Keith Block stepped toss off from his position in the company. [ 13 ] Marc Benioff remained as chair and chief executive officeholder. [ 14 ] On December 1, 2020, it was announced that Salesforce would acquire Slack for $ 27.7 billion. [ 15 ] The acquisition closed on July 21, 2021. [ 16 ] In February 2021, Amy Weaver, previously the head legal military officer, became CFO. Former CFO Mark Hawkins announced that he would be retiring in October. [ 17 ] [ 18 ] In November 2021, Bret Taylor was named vice chair and co-CEO of the company. [ 19 ]

Services [edit ]

Salesforce ‘s products include several customer relationship management ( CRM ) technologies, including : Sales Cloud, [ 20 ] Service Cloud, [ 21 ] Marketing Cloud, [ 22 ] and Commerce Cloud and Platform. [ 22 ] Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead .

independent services [edit ]

Salesforce ‘s main technologies are tools for customer management. early products enable customers to create apps, integrate data from early systems, visualize data, and offer trail courses. [ 23 ]

Salesforce Platform [edit ]

Salesforce Platform [ 24 ] ( besides known as Force.com ) is a chopine as a service ( PaaS ) that allows developers to create accessory applications that integrate into the chief Salesforce.com lotion. [ 25 ] [ failed verification ] These third-party applications are hosted on Salesforce.com ‘s infrastructure. [ 26 ] Force.com applications are built using declarative tools, backed by Lightning [ further explanation needed ] and Apex, a proprietary Java -like programming linguistic process for Force.com, [ 27 ] a well as Visualforce, a framework [ 28 ] including an XML [ 29 ] syntax typically used to generate HTML. The Force.com platform typically receives three complete releases a year. [ 30 ] As the platform is provided as a service to its developers, every unmarried development case besides receives all these updates. In 2015, a newly model for building user interfaces – Lightning Components – was introduced in beta. [ 31 ] Lightning components are built using the open-source Aura Framework [ 32 ] but with hold for Apex as the server-side speech rather of Aura ‘s JavaScript colony. This has been described as an alternate to, not necessarily a surrogate for, Visualforce pages. [ 33 ] As of 2013, the Force.com platform has 1.4 million registered developers. [ 34 ] Lightning Base Components is the component library built on exceed of Lightning Web Components. [ 35 ]

AppExchange [edit ]

Launched in 2005, the Salesforce AppExchange is an on-line application market that connects customers with third-party applications and consulting services. [ 36 ] [ 37 ] As of 2021, the exchange has over 5,000 apps listed. [ 38 ] [ 39 ]

trail head [edit ]

Launched in 2014, Trailhead is a barren on-line learning platform with courses focused on Salesforce technologies. [ 40 ] [ 41 ] [ 9 ]

Retired or end-of-life [edit ]

Desk.com is a SaaS avail desk and customer support product that was acquired by Salesforce for $ 50 million in 2011. [ 42 ] The product focused on connecting little businesses to their customers. [ 42 ] [ 43 ] In March 2018, Salesforce announced that Desk.com would be consolidated with other services into Service Cloud Essentials. [ 44 ]

Blockchain platform [edit ]

In May 2019 Salesforce launched a blockchain platform based on Hyperledger Sawtooth to facilitate build blockchain network and apps integrated with CRM. The merchandise is no longer available from Salesforce ‘s web site. [ 45 ] [ 46 ] [ 47 ] [ 48 ] Do.com was a cloud-based task management organization for little groups and businesses, introduced in 2011 and discontinued in 2014. [ 49 ] [ 50 ] [ 51 ]

Operations [edit ]

Customer Company Tour event that focused on customer relationship management A discussion gore at Salesforce’sevent that focused on customer relationship management Salesforce is headquartered in San Francisco in the Salesforce Tower. [ 52 ] Salesforce has international offices in Hong Kong, Israel, and Sydney. [ 53 ] Salesforce Tower in New York City. Standard & Poor ‘s lend Salesforce to the S & P 500 Index in September 2008. [ 54 ]

culture [edit ]

According to Marc Benioff, Salesforce corporate culture is based on the concept of Ohana. [ 55 ] In 2021, Cynthia Perry, a design research aged director, resigned over discrimination in the workplace and posted her resignation letter on LinkedIn. [ 56 ] [ 57 ]

On September 10, 2021, Benioff tweeted that the ship’s company is prepared to help any employee who wishes to move out of the express of Texas, following the miscarriage in Texas legislation announced on September 1, 2021. [ 58 ]

Finances [edit ]

For the fiscal year 2019, Salesforce reported tax income of US $ 13.28 billion, an increase of 26 % year-over-year and 26 % in constant currency. The CRM giant reported subscription and support revenues of US $ 12.41 billion, an addition of 27 % year-over-year. Salesforce ranked 240 on the 2019 Fortune 500 list of the largest United States companies by gross. [ 59 ] [ 60 ]

Year[61] Revenue
US$
millions
Net income
US$
millions
Total Assets
US$
millions
Price per Share
US$
Employees
2005 176 7 280 5.19 767
2006 310 28 435 8.62 1,304
2007 497 0 665 11.69 2,070
2008 749 18 1,090 13.43 2,606
2009 1,077 43 1,480 11.37 3,566
2010 1,306 81 2,460 24.21 3,969
2011 1,657 64 3,091 32.93 5,306
2012 2,267 −12 4,164 35.73 7,785
2013 3,050 −270 5,529 45.94 9,800
2014 4,071 −232 9,153 57.26 13,300
2015 5,374 −263 10,665 70.66 16,000
2016 6,667 −47 12,763 74.55 19,000
2017 8,392 180 17,585 90.26 25,000
2018 10,480 127 21,010 132.21 29,000
2019 13,282 1,110 30,737 155.10 35,000
2020 17,098 126 55,126 49,000

IT infrastructure [edit ]

Salesforce migrated to Dell servers with Advanced Micro Devices processors running Linux from Sun Fire E25K servers with SPARC processors running Solaris in 2008. [ 62 ] In 2012, Salesforce announced plans to build a datum center in the UK to handle european citizens ‘ personal data. [ 63 ] The center opened in 2014. [ 64 ] In 2013, Salesforce and Oracle announced a nine-year partnership focusing on applications, platforms, and infrastructure. [ 65 ] In 2016, Salesforce announced that it will use Amazon Web Services host for countries with restrictive data residency requirements and where no Salesforce data centers are operating. [ 66 ]

Acquisitions [edit ]

Salesforce has acquired many companies throughout its history .

2006 – 2015 [edit ]

In 2006, Salesforce acquired Sendia, a mobile web service firm, for $ 15 million [ 67 ] and Kieden, an on-line advertising company. [ 68 ] In 2007, Koral, a content management servicing, was acquired. [ 69 ] In 2008, Salesforce acquired Instranet for $ 31.5 million. [ 70 ] In 2010, Salesforce acquired multiple companies, including Jigsaw, a cloud-based datum service supplier, for $ 142 million, [ 71 ] Heroku, a Ruby application platform-as-a-service, for $ 212 million, [ 72 ] and Activa Live Chat, a know chew the fat software provider. [ 73 ] In 2011, Salesforce acquired Dimdim, a web conferencing platform, for $ 31 million, [ 74 ] Radian6, a social media tracking company, for $ 340 million, [ 75 ] and Rypple, a performance management software party. [ 76 ] Rypple became known as Work.com in 2012. [ 77 ] In 2012, Salesforce acquired Buddy Media, a social media seller, for $ 689 million, [ 78 ] and GoInstant, a browser collaboration startup, for $ 70 million. [ 79 ] In 2013, Salesforce acquired ExactTarget, an electronic mail seller, for $ 2.5 billion. [ 80 ] In 2014, Salesforce acquired RelateIQ, a data company, for $ 390 million. [ 81 ] In 2015, Salesforce acquired multiple companies for undisclosed sums, including Toopher, a fluid authentication company, [ 82 ] Tempo, an AI calendar app, [ 83 ] and MinHash, an AI platform. [ 84 ] The company besides acquired SteelBrick, a software company, for $ 360 million. [ 85 ]

2016 – present [edit ]

In 2016, Salesforce spent over $ 5 billion in acquisitions. [ 86 ] Companies acquired include Demandware, a cloud-based supplier of e-commerce services, for $ 2.8 billion [ 87 ] and Quip, a parole action app, for $ 750 million. [ 88 ] In 2017, the party acquired Sequence, a drug user experience design agency, for an undisclosed amount. [ 89 ] In 2018, Salesforce acquired several companies, including MuleSoft, a cloud serve party, for $ 6.5 billion, [ 90 ] [ 91 ] a well as Rebel, an electronic mail services provider, [ 92 ] and Datorama, an AI market platform, for undisclosed amounts. [ 93 ] In 2019, Salesforce acquired Tableau, a datum visual image software company, for $ 15.7 billion [ 94 ] and ClickSoftware for $ 1.35 billion. [ 95 ] In 2020, Salesforce acquired Acumen Solutions, a consulting firm, for $ 570 million, [ 96 ] Vlocity, a CRM company, for $ 1.33 billion, [ 97 ] and Slack Technologies for $ 27.7 billion. [ 98 ] In 2021, Salesforce acquired Servicetrace, a robotic process automation caller. [ 99 ] Simplified timeline of Salesforce ‘s biggest acquisitions ( $ 750M or greater ) .

Criticisms [edit ]

subject to a phishing attack [edit ]

In November 2007 a phishing attack compromised contact information on a act of Salesforce customers. Some customers then received phishing emails that appeared to be invoices from Salesforce. [ 100 ] [ 101 ] Salesforce has stated that “ a phisher tricked person into disclosing a password, but this intrusion did not stem from a security flaw in [ the salesforce.com ] application or database. ” [ 102 ]

‘ Meatpistol ’ presenters let go at Def Con [edit ]

In 2017 at DEF CON, two security system engineers let go after giving a presentation on an internal project called MEATPISTOL. [ 103 ] The presenters were sent a massage 30 minutes anterior to the presentation telling them not to go on stage, but the message was n’t seen until after they finished. [ 103 ] [ 104 ] The MEATPISTOL cock was anticipated to be released as open-source at the clock of the presentation, but Salesforce did n’t release the code to developers or the public during the league. [ 103 ] The terminated employees called on the company to open-source the software after being let go. [ 105 ]

RAICES contribution refusal [edit ]

The nonprofit organization organization Refugee and Immigrant Center for Education and Legal Services ( RAICES ) rejected a US $ 250,000 contribution from Salesforce because the party has contracts with U.S. Customs and Border Protection. [ 106 ]

2018 taxes [edit ]

In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who “ paid an effective federal tax rate of 0 % or less ” in 2018, as a result of the Tax Cuts and Jobs Act of 2017. Their findings were published in a reputation based on the 379 Fortune 500 companies that declared a profit in 2018. [ 107 ]

lawsuit [edit ]

In March 2019, Salesforce faced a lawsuit by 50 anonymous women claiming to be victims and survivors of sex traffic, abuse, and rape. The suit alleges that the company profited from and helped build technology that facilitated arouse traffic on Backpage .com, a now defunct web site. [ 108 ] In March 2021, a judge granted partial derivative dismissal of the case, dismissing charges of negligence and conspiracy, but allowed the case to proceed regarding charges of sex traffic. [ 109 ]

Salesforce Ventures [edit ]

In 2009, Salesforce began investing in startups. [ 110 ] These investments became Salesforce Ventures, headed by John Somorjai [ 110 ] [ 111 ] In September 2014, SFV set up Salesforce1 Fund, aimed at start-ups creating applications chiefly for mobile phones. [ 112 ] In December 2018, Salesforce Ventures announced the launch of the Japan Trailblazer Fund, focused on japanese startups. [ 113 ] In August 2018, Salesforce Ventures reported investments totaling over $ 1 billion in 275 companies, including CloudCraze ( e-commerce ), [ 114 ] Figure Eight ( artificial intelligence ), [ 115 ] Forter ( on-line imposter prevention ), [ 116 ] and FinancialForce ( automation software ). [ 117 ] In 2019, SVF ‘s five largest investments— Domo ( data-visualization software ), SurveyMonkey ( on-line survey software ), Twilio ( cloud-communication ), Dropbox ( cloud memory ), and DocuSign ( fasten e-signature company ) —accounted for about one-half of its portfolio. [ 118 ] In 2021, Salesforce announced that its investments had resulted in $ 2.17 billion annual derive. [ 119 ]

See besides [edit ]

References [edit ]

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