65 Simple Ways To Promote Your Mobile App

This article is more than 6 years old. therefore you ’ ve last built your mobile app and are cook to introduce it to the worldly concern ? Congratulations. But unless you grocery store your app to your aim hearing, it will get lost in the ocean of other apps out there .
I ‘d like to share a compilation of the 65 best ways to promote your app. This list is in no specific rate, so you should pick the ideas that most appeal to you, and that you think will best fit into your existing commercialize design. Start with a handful—or even precisely one—and test what works for you and what does n’t :

1. Define your landing page.  Make a simpleton and clear introduction of your app—one sentence should suffice. Get inspiration from Tinder, which is one of the best example out there correct now .
2. Start a blog.  Regular updates on a subject that focuses on your core service makes you a niche expert, and possibly deserving downloading !
3. Use social media.  But do it wisely ; besides many people think copy and pasting a radio link is enough. Engage your hearing. Be interest. Tease. Intrigue. Make yourself click-worthy and share-worthy. Be creative about your intro textbook. Mashable does this identical well .

4. Use teasers.  Create a tormenter landing page before the app launches, and collect beta subscribers via an e-mail submission field .

5. Create a video intro to your app.  This is something you should be careful with. Creating a video for your app should lone be an option if you have proven your app ’ mho concept, you ’ ve gained some grip, and you ’ ra sure that you have a achiever. You wouldn ’ metric ton want to spend a batch of money to produce a television for an app that has changed three times since it launched. If you feel ready for this step, check out Sandwich Video for inspiration .
6. Pitch tech blogs.  This is a hard matchless. While you think you ’ ve got the most amazing app launch tomorrow, others might be less impress. Don ’ triiodothyronine despair. Make a list of contacts, email them your perfect pitch, and hope for the best. Note: Do not stalk these editors, they get tons of pitches regularly and if they’re interested, they’ll contact you.

7. Ask for app reviews.  Besides the bad technical school blogs, there are tons of app review sites. I run one of them, Mevvy, but there ’ s tons more. here is a list of the best app follow-up websites, but don ’ thymine catch dig for more. evening though you want the whole universe to know about your app, try to stay relevant .
8. Contact writers in the niche.  This is one of the most effective techniques out there. If you find people who care to write about [ insert your niche here ], then they might want to write about your amazing solution, besides ! Again, don’t be pushy—you don’t want to burn bridges with influential writers.
9. Use  Disqus  or other content discovery tools. Remember that web log I mentioned earlier ? Be indisputable to plug in your Disqus impart. It helps enormously in getting the son out, and drives traffic back to your web log or web site !
10. Contribute to the online conversation.  If you read news program and articles on early websites, and the site uses Disqus, leave a non-self-promotional but valuable comment. This way you ’ ra building your adept flush on multiple ends .
11. Create and share interesting infographics.  Use a tool like Vizualize.me to create an infographic, and then share it with writers, bloggers, and via sociable media .
12. Apply for app awards. There are tons of organizations that give prizes to raw, innovative applications for their functionality, design, and sol on. Research these contests online and apply to those you think you ‘re a dear rival for .
13. Talk to one user at a time.  This is highly all-important. In the beginning your primary goal should be user retention rather than drug user learning. If you manage to form a modest group of users that provide necessity feedback to help you validate your app ’ second purpose, and get them to remain loyal, then you ’ ve got the biggest vault behind you. In general, no matter what phase you are at, seek a aim conversation with a drug user. Ask them questions, listen to their critiques, propose help, make them happy. There is nothing better than viva-voce market .
14. Offer a helping hand. not everything you do has to lead back to an app-download button. Find users who have a trouble you can help with, offer advice, and become a little hero—the downloads will roll in late as a thank you !
15. Clearly define the problem your app solves.  Make it a argument and habit that to identify your target customers. Market your app to those people first .
16. Record a podcast.  In your show spill about the trouble your app solves ( eminence : the problem, not the solution ). The guy over at Fizzle.co do this well, and host their own show on Soundcloud .
17. Start a community.  dependable places do this admit Facebook ( for on-line groups ) and Meetup.com ( for local groups ). Surround yourself with people who care about the same things you do .
18. Host a giveaway.  With a servicing like Rafflecopter.com you can create special prizes and raffle them away to those who parcel your app, post about you, or complete other tasks .
19. Work hard on your ASO (app store optimization) strategy.  You can optimize your picture, championship, description, and screenshots in order to be found faster on official app stores .
20. Promote in all your communications. Include links to your app web site, blog, and social media channels in your electronic mail key signature. Use voice mail, and let everyone who calls know what you are working on .
21. Become a speaker.  Try to land public speak engagements and plowshare your wisdom at conferences, panel discussions, and presentations. Make it constantly about the trouble, not your solution .
22. Host a contest.  Tell your consultation to complete a certain job and tag themselves with contest-specific hashtags on social media in order to follow the development. Reward the winners publicly .
23. Post a job.  I am not gallant of this one, but it has always served its aim. People will discover your app and your party as they are looking for their next mission in life .
24. Create a video channel on YouTube or Vimeo.  Make sure to regularly post interest message, be it “ best of ” series, development updates, diligence news program flashes, user surveys. or exploiter content ( big hint ! ). Always add your main hashtag and descriptive hashtags to maximize photograph on sociable media .
25. Hire a PR firm.  PR knead can be costly but very effective. Remember the Mailbox app and when it launched ? It had half a million waitlist subscribers before it even came out ! All the result of good PR .
26. Advertise.  Book advertise outer space via www.buysellads.com on relevant websites .
27. Go offline and try guerrilla marketing.  Remember that these campaigns are most effective in areas with a eminent concentration of your prey customer. The cornerstones of a guerrilla market campaign are : 1. appear – 2. confuse – 3. clarify – 4. vanish. The clearing must be the genius region of your campaign !
28. Try out StumbleUpon’s paid discovery.  StumbleUpon allows people to discover contentedness they ’ vitamin d otherwise never find, based on their interests and browsing habits. It ’ s besides cheaper than Facebook or AdWords ads .
29. Try AdWords, too.  But only do so if you have your keywords down, and if you have some time each day to adjust your campaigns ( yes, multiple ) as needed .
30. Communicate with your circle.  Let your friends, family, colleagues, and classmates know what you are doing. An occasional update will be adequate, since friends and family are a lot less engaged in your activities than you might believe .
31. Offer discounts.  If you are working with in-app purchases, offer them at cheaper prices on certain days, and let your users know via push notifications or your e-mail newsletter .
32. Grow your subscriber list.  Talking about that newsletter, keep collecting electronic mail addresses and grow your tilt. You ’ ll be happy to see the numbers growing and send your updates to thousands rather of dozens !
33. Give love to your critics.  Retaining customers is 80 % cheaper than acquiring newly ones. Focus on those damaging reviews, and reach knocked out to users and help them solve their trouble with your app. You can use Apptentive.com for this .
34. Link in your business cards.  Add a short code or a scanable code to your clientele cards so that people can download your app faster.

Read more: 100 Thank You for Your Kindness Messages and Quotes

35. Find a partner.  Can you team up with another app ? then do so ! Cross-promote each other and show that you ’ re not all about getting modern users, but that you are a big collaborator .
36. Get featured in an “app of the day” contest.  These types of contests are hosted by several app discovery services .
37. Give out swag.  Think outside the box and deliver something that is relevant to your target audience. At Mevvy, we created screen cleaners and played off the global “ tool, ” as Mevvy was intended to be a platform to discover apps and tools for business and animation. We distributed them in co-working spaces around Miami .
38. Encourage customer ratings.  Ask your happy users to leave a evaluation on the app store —but keep it veridical ! Customers can smell fake reviews from a sea mile away these days .
39. Put your app in the right spot.  Choose your app keywords and your app categories very carefully. They will determine your rank in those areas .
40. If applicable, create an invite system.  Users who have the choice between paying or inviting their friends are more likely to send out the invites. Remember Candy Crush ?
41. Monitor your performance.  Keep checking your analytics via AppAnnie or Flurry to understand how your users interact with your app. Draw modern conclusions, prepare an legal action plan, execute, rinse, repeat !
42. Get noticed.  Enter the “ new and noteworthy ” ledge on the app stores by trying to build relationships with the editors there. You might precisely have their adjacent favorite app .
43. Become a guest blogger.  Contribute to other websites and plowshare your expertness. You ’ ll be allowed to put a link back to your app into your bio, that ’ randomness for sure !
44. Consider coupons.  Find a coupon military service that ’ mho relevant to your market and run a campaign. The best part is that you can track the consequence very easily through the coupon codes .
45. Re-engage users who have already installed your app.  Google has launched a newfangled enterprise where you can run ads to drive users to open your app. Facebook does a alike matter now, excessively .
46. Run an ad campaign on Facebook. Get installs off of people ’ south newsfeeds .
47. Create your own stamps.  Customize the postage stamps you use for mail. Visit hypertext transfer protocol : //photo.stamps.com/Store/ .
48. Answer questions.  Help others get the answers they need on Quora.com, and use your app name in your generator bio. Don ’ thyroxine be unashamedly self-promotional ; the residential district there doesn ’ t like that .
49. Be noteworthy.  That is, be curious, cool, or even shock, and you have a prospect to make it into Reddit .
50. Create a SlideShare presentation.  possibly your presentation can help person else in the development of a project, and get you a few downloads along the direction .
51. Help users promote your app.  Add an in-app “ tell a acquaintance ” have so that your stream users can share the app with their friends, syndicate, co-workers, and colleagues. Incentivize this communion feature by offering credits or discounts for every newly subscriber person brings onboard .
52. Exchange ad space with other mobile apps.  Appsfire and AdMob are best known for this kind of service .
53. Join LinkedIn groups. Participate in discussions and comment on concern content. Share your own when relevant .
54. Host an app launch party.  Make it a playfulness and engaging experience. Invite your kernel users and some press .
55. Broadcast your event.  Extend your plunge party into the Internet and publish a be stream of it ( if your app is meant to be external ). Let people all over the earth witness and participate in the fun !
56. Go old school.  Although antique, don ’ deoxythymidine monophosphate forget about classified ad ads. An ad titled “ Do you need a coach for your child ? ” could be the perfect opening argument for your freelancer teacher app !
57. Design wallpapers and posters that your users will love.  Distribute them to those who will actually care to put them up and promote your app for you !
58. Have a logo stamp made.  Get a customize stamp and cover your town with your app logo and motto .
59. Offer free trials. If your app is paid, offer a detached test to collect electric potential drug user information. then, reach out and enquire if they don ’ thymine sign up for a pay plan. Build a kinship. Bring them in .
60. Try retargeting ads with AdRoll.  sometimes, people need to look twice. AdRoll helps you chase previous web site visitors and bring them back to your app ’ second web site .
61. Create app mini cards.  a lot like Starbuck ‘s “ sung of the workweek ” cards, you can have your own cards created with Moo.com and distribute them in cafe and other local businesses .
62. Install a heat map on your mobile app.  Analyze what contentedness people care and don ’ t care about .
63. Contact your local community.  If your app is meant to address a local residential district, consider a local anesthetic mailout. A welcome card or letter is a big way to onboard raw users .
64. Share interesting content on Pinterest. barely be certain to watermark your images with your app logo. Better however, plowshare that content on your web log inaugural, and then upload those images from there. Users who in truth care will flow directly off Pinterest onto your web site .
65. Give out promo codes.  Users are much more likely to engage if they can save some money .
Above all, always listen to your current users. They can provide fantastic insight not only in their exploiter experience, but their onboarding path a well. Some might share a like narrative, and you might barely find the most lucrative selling channel within your stream drug user base .
Read all of Melanie Haselmayr’s articles on AllBusiness.com.
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For local business information on 15 million businesses, visit InBusiness.com .

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