Amazon launches its Etsy killer: Handmade at Amazon
Show Caption Hide Caption Amazon launches Etsy killer with ‘Handmade ‘
Amazon ‘s home crafted goods market called Handmade goes on-line. USA TODAY ‘s Shannon Rae Green interviews Tech reporter Elizabeth Weise. Fans of artisanal and handmade items will have a new plaza to shop Thursday with the launch of Amazon ‘s suffice to Etsy — a memory on its locate open only to artisans making handmade items. handmade at Amazon will feature more than 80,000 items to start, from all 50 states and 60 countries, said Peter Faricy, vice president of the united states for Amazon Marketplace. Each section on the Handmade store will have an craftsman page featuring pictures and sometimes video recording of the work and serve of the artist behind the items being sold, american samoa well as a map showing where they ‘re based. Jodi Kostelnik creates food-themed, screen-printed tea towels in her Washington, D.C., studio. She ‘s thrilled at the gamble to reach Amazon ‘s huge audience. “ When I got a call from Amazon last leap, I could n’t believe it, ” she said. “ They came and filmed me print and helped me put together the packaging. ” Her shopfront on Handmade at Amazon goes hot Thursday. She besides sells on Etsy and sees Amazon as another direction to reach people who will love her slightly retro designs. “ There are so many bang-up makers out there. Amazon ‘s going to be a bang-up platform for us, ” Kostelnik said. The plunge will be a winnings for consumers but could hit Etsy, which created an on-line commercialize for handmade items a ten ago, hard. “ This is going to be a very challenge time for Etsy. For the survive 10 years they ‘ve been the main finish for people looking to buy unique, by and large handmade gifts, ” said Gil Luria, an analyst with Wedbush Securities in Los Angeles. Etsy has been under fire for its decision in 2013 to allow sellers to use some outside manufactures.
Those thwart sellers and buyers “ did n’t have anywhere to go. immediately, with the initiation of Homemade at Amazon, sellers have another venue to sell their wares, ” Luria said. Etsy CEO Chad Dickerson said he believes his company still has the best chopine for creative entrepreneurs. “ Etsy has a ten of know understanding the needs of artists and sellers and supporting them in ways that no other market can. Our chopine attracts 21+ million thoughtful consumers seeking to discover singular goods, and build relationships with the people who make and sell them, ” he said. In a move to broaden its reach, Etsy announced earlier in the workweek that it will be launching Etsy Manufacturing, a marketplace for designers and manufacturers. Manufacturers and individual makers can apply to join the market, making it easier for Etsy sellers to beginning what the company calls “ responsible production aid. ” handmade at Amazon is one of respective niche markets Amazon has moved into over the past few years as it seeks to broaden its reach and market. Amazon Home Services, which offers handyman services, launched in March, and Amazon Collectibles and Fine Art. The on-line retailer has done an excellent caper of looking for new on-line commercialize niches that are getting grip and then empowering its employees to build in that distance. “ It speaks to the nimbleness of their culture, ” said Sucharita Mulpuru, an analyst with Forrester Research. handmade at Amazon came as a resultant role of customers ‘ desire, which the company could see from searches including words such as handmade and hand crafted, said Faricy. Sellers must apply to join the memory, providing information about the items they make and how they make them, Faricy said. “ Amazon has gone through quite a bit of due application. They asked the sellers to apply, they went to their websites, they even ordered some items to ensure they ‘re actually pass made. From the point of application, it takes about four weeks to be vetted by them, ” said Luria.
Amazon discovered many of the artisans by visiting craft fairs across the nation. They ‘re able to access the 24/7 call and electronic mail support for sellers for all users of Amazon ‘s Marketplace. “ We ‘ve made it flush simpler to use, so the artisans can focus on crafting their products, ” said Faricy. More than 600 products on the store will be eligible for two-day Prime transport, said Faricy. many others, because they are bespoke, will take longer. “ But customers do n’t mind waiting for products like this, ” he said .