The Guide to 360-Degree Turntable Photography

Great images have always been an authoritative separate of how retailers, distributors, and brands showcase their products, and this is particularly dependable in today ’ s digital age. With synergistic games, CGI movies, and mobile devices, consumers have come to expect a more interesting and immersive shop know. 360-degree turntable photography is the most efficient way to get the most ocular information about a intersection to the shopper whether it be on a desktop or fluid device. Products from running shoes to fuel pumps benefit greatly from the detail, interactional experience created by a motorize photography turntable .
While traditional commercial photography techniques are used to create “ spin sets, ” many considerations need to be addressed, from specialized gear to lighting techniques. In this template, we ’ ll define 360-degree turntable photography, provide our best styling tips and techniques, and highlight the equipment and technology you ’ ll want to get started .

What are turntables ?

A 360-degree photography turntable is a computer-controlled mechanize device used to rotate an object 360 degrees to capture images at multiple specific angles. You can think of it as an advance version of the Lazy Susan. High-quality machine, fine movement motors, calibration tools, and work flow software all employment together to create a system that accurately and efficiently captures the imagination necessity for stunning interactional experiences. A rotating plate made of crystal acquit glass allows an object to “ float ” above the background while giving the photographer more see over how the product is illuminated. This lighting manipulate besides helps to streamline the final delivery of the imagination, and in many cases, keeps costs down by minimizing post-production. Integrated ten and y-axis course lasers create a prey at the accurate center of rotation, or ECR, for object placement .
extra tools such as integrate lighting holders besides increase the serviceability of the 360-degree photography turntable. A alone device is utilitarian, but it becomes exponentially utilitarian when paired with other devices such as swing arms, multiple cameras, and other synchronous rotation devices. Rotating an object is one thing, but managing the stallion process in an effective and repeatable manner is another.

Benefits of Using Turntables For 360 photography

While there are many ways to show products online, 360 turntable photography has a greater cocksure effect on the e-commerce know. Most obviously is that customers enjoy a more interactional feel while shopping. 360-degree imagination brings customers “ closer “ to the product and helps them form a connection similar to holding it in their hands. This has been proven to result in an uplift in conversions over traditional static imagination, which is why Amazon has recently added 360-degree spin photography to its product pages. When you can see a intersection from all sides and control the interaction, you feel more confident about your purchase and are less likely to return the product. Customers are not surprised when they open the corner because they have seen the product from all angles .
While significant in B2C, 360-degree turntable photography has an even greater affect on the B2B buy know. If person ’ s subcontract depends on purchasing the correct item, whether it be a replacement part or a creature, it ’ s critical he has the right information immediately to confidently complete a buy. The closer buyers can get to the in-store experience, they will feel good about their purchase and convert more much .

5 Tips for Taking the Best 360 Product Photos Using Turntables


creative light has always played an authoritative function in bringing shape and astuteness to products, but in 360-degree photography, this is achieved through the spin presentation. A well-lit, color-balanced picture is the main finish, but “ even lighting ” is preferred. Shadows and lighter motion across the merchandise ’ s coat, thus heavy shadows will have a negative impingement on the have. therefore, quality stroboscope lights with softboxes that spread the light are the standard .


A 360 degree photography turntable with a glass platen and an integrate white framework background allows for a clean and jerk white trope background while minimizing dearly-won retouching. Floating the product above the backdrop on glass enables photographers to illuminate the setting to the standard 255 whiten while lighting the product independently. The physical separation allows for traditional photography techniques, such as flagging off the undesirable light with black cards. This results in sharper and more defined product edges .
Product photo shoot


Zooming in to show very well detail is a critical component of the on-line screening know. A camera like the Canon 5D Mark IV allows image capture at 30 megapixels which enables the customer to zoom in ampere much as 10x at any angle within the 360 tailspin. For example, you can inspect the sew on a horseshoe or read the serial count on a replacement part. Color correctness is besides important which is easily managed with the same camera .
Close up of Canon camera


Customers expect products to be sharp, well illuminated, and semblance correct when presented on-line, which means “ Photoshopping ” is sometimes necessary. Because the 360 experience involves so many images, this can become dearly-won if held to old standards. however, since 360 spin photography is akin to video in that it ’ s a ‘ moving ’ experience, detail retouch is not normally needed. Transparent, highly reflective, or white products may require different alight and touch up. In the end, it comes gloomy to a trade name ’ sulfur image standards .


The automated and efficient nature of 360 academic degree turntable photography allows exponentially more products to be captured than previously potential. One station easily produces over 7000 images per day. There are besides robust work flow tools specifically designed to handle charge management, naming conventions, editing, and delivery which removes the data strain off the photographer. Our two front-runner solutions are SpinMe and PhotoRobot Controls. The hardware entirely is capital, but combining it with solid work flow increases productiveness .

5 Tips for Setting Up a turntable for Product Photography


Space considerations to accommodate 360 photography are key. You need enough real number estate for the machine, ignite, and calculator workstation with room for a photographer to move approximately freely and make adjustments. An area for merchandise formulation and impermanent memory is besides necessary, which is frequently larger than the space allocated for the unit itself. Solid, level floors – preferably concrete – will ensure the system will operate correctly and hold calibrations.


While the 360 degree photography turntable does not draw a lot office on its own, the combination of the table stroboscope lights, cameras, and computers can add up. Four 20a 115v circuits will ensure that product can run day in and day out without publish .


A clean, climate-controlled environment is ideal. Photographing products in fine detail requires them to be immaculate, and a dusty or dirty environment alone means extra steps for photographers which will slow down productivity. besides, heat is the foe of electronics and stroboscope lights, so while equipment can operate in uncontrolled warehouse environments, it is an inadequate scenario .


While products can be shipped to the studio location, quite often it makes common sense to install the photography place in close proximity to the products. The logistics of packing material and shipping thousands of products over time can outweigh the cost of retrofitting a space in a distribution center to work as a satellite studio apartment .

Network Access

The 360-degree photography turntable communicates with the computer controlling it and the television camera through a traditional calculator network or LAN. This method allows for multiple systems to be installed and managed easily by an IT team. Through proper net protocols, the units will besides be granted internet access which is necessary for firmware updates and allowing the work flow joyride to deliver the final images .

Products Needed to Get the Best Turntable Photos

Wide Glass Table

The Wide Glass Centerless Table with its 50 ” looking glass platen allows a wide range of projects to be photographed. It comes equipped with line lasers, white fabric background, integrated flags, light booms, and several other features that allow for effective and repeatable 360 product photography creation. The Wide Table is great for CPG ( Consumer Packaged Goods ) as it can handle a wide kind of products from little bottles up through medium sized boxes .
Wide glass table for turntable

automatic Arm

When paired with the table, the Robotic Arm elevates the experience from a individual 360 degree spin to a 3D spin experience. The automatic swing arm allows the camera to move up and over the product from 0-90 degrees. The combination of this bowel movement and 360 academic degree rotation of the table allows capture of any angle within the upper hemisphere of a product. detail items such as tools decidedly benefit from the extra views gained when photographing over the top .
Robotic arm


A simple even identical elastic man of equipment, the Cube attaches to the amphetamine structure of the mesa and allows items to be hung above the mesa. It is basically a small rotate device hanging top down above the glaze platen which can sync absolutely with the platen when necessity. It will help support fluid objects while besides allowing odd shaped ones to hang freely above the platen. Lighting is a good exemplar of a product that naturally lends itself to hanging from the cube.

Cube rotation device

Online, Your Pictures Are Your Products

photography has always been the best direction to inform a customer about a merchandise and nothing has changed in that gaze. Putting the product in front man of the customer is the best way to engage and educate them about what it is, what it does, how it works. 360 degree turntable photography elevates the digital experience by adding a higher level of intersection detail and interaction not historically available. The ability for on-line researchers and buyers to virtually hold a product in their hands has many test, plus effects and should be powerfully considered as part of your digital scheme .
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